Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis

Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis

As Muslims bound to Islamic teachings, the attitude of young millennials preferring non-<i>halal</i> international cosmetics is trivial. Despite the acceptance of halal food, literature on the acceptance of halal cosmetics remains scarce. The intention to purchase halal cosmetics is cruc...

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Bibliographic Details
Main Authors: Abdul Hafaz Ngah, Serge Gabarre, Heesup Han, Samar Rahi, Jassim Ahmad Al-Gasawneh, Su-hyun Park
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Cosmetics
Subjects:
intention to purchase
halal cosmetics
multi-group analysis
millennials
Online Access:https://www.mdpi.com/2079-9284/8/1/19

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