Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example
As a major public health emergency, the COVID-19 epidemic not only has a real risk of infection, but also easily generates public opinion risks. Under the condition of social communication of microblog, how to effectively identify public opinion and the harm of public health emergencies, avoid the o...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-11-01
|
| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2023.1276083/full |
| _version_ | 1827764938651729920 |
|---|---|
| author | Siguo Ren Chao Gong Chen Zhang Chen Li |
| author_facet | Siguo Ren Chao Gong Chen Zhang Chen Li |
| author_sort | Siguo Ren |
| collection | DOAJ |
| description | As a major public health emergency, the COVID-19 epidemic not only has a real risk of infection, but also easily generates public opinion risks. Under the condition of social communication of microblog, how to effectively identify public opinion and the harm of public health emergencies, avoid the overlay of real risk of epidemic and network public opinion risk, and prevent and resolve major public opinion risks is an important public opinion research topic in the new era. Taking the most influential outbreak of COVID-19 pneumonia in China in 2020 as an example, this paper discusses the effect of sudden major public health cases on Chinese microblogs and the spreading mechanism of public opinion. This paper mainly explores the communication motivation of public opinion from the four communication elements of the microblog public opinion center, public opinion object, public opinion carrier and public opinion ontology. And combined with the life cycle theory, this study analyzes the interaction between the communication elements of public opinion in different stages. In the fluctuation period of public opinion, the amount of public opinion information decreases relatively, and the frequent occurrence of secondary public opinion in the outbreak period promotes the continuation of public opinion. Compared with the diversified demands of public materials and medical assistance during the pandemic, public opinion in the fluctuation period reacts on the epidemic situation, which to some extent alleviates the tension of the epidemic situation. Based on this, this study puts forward the guidance strategy of public opinion of public health emergencies. |
| first_indexed | 2024-03-11T11:12:03Z |
| format | Article |
| id | doaj.art-f301e72cef2e49f6be7139b8b5125153 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-03-11T11:12:03Z |
| publishDate | 2023-11-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-f301e72cef2e49f6be7139b8b51251532023-11-11T21:45:07ZengFrontiers Media S.A.Frontiers in Public Health2296-25652023-11-011110.3389/fpubh.2023.12760831276083Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an exampleSiguo Ren0Chao Gong1Chen Zhang2Chen Li3School of Journalism and Communication, Wuhan University, Wuhan, ChinaResearch Center for Japanese Studies, Tsinghua University, Beijing, ChinaCollege of Liberal Arts, Journalism and Communication, Ocean University of China, Qingdao, ChinaSchool of Management, Shanghai University of Engineering Sciences, Shanghai, ChinaAs a major public health emergency, the COVID-19 epidemic not only has a real risk of infection, but also easily generates public opinion risks. Under the condition of social communication of microblog, how to effectively identify public opinion and the harm of public health emergencies, avoid the overlay of real risk of epidemic and network public opinion risk, and prevent and resolve major public opinion risks is an important public opinion research topic in the new era. Taking the most influential outbreak of COVID-19 pneumonia in China in 2020 as an example, this paper discusses the effect of sudden major public health cases on Chinese microblogs and the spreading mechanism of public opinion. This paper mainly explores the communication motivation of public opinion from the four communication elements of the microblog public opinion center, public opinion object, public opinion carrier and public opinion ontology. And combined with the life cycle theory, this study analyzes the interaction between the communication elements of public opinion in different stages. In the fluctuation period of public opinion, the amount of public opinion information decreases relatively, and the frequent occurrence of secondary public opinion in the outbreak period promotes the continuation of public opinion. Compared with the diversified demands of public materials and medical assistance during the pandemic, public opinion in the fluctuation period reacts on the epidemic situation, which to some extent alleviates the tension of the epidemic situation. Based on this, this study puts forward the guidance strategy of public opinion of public health emergencies.https://www.frontiersin.org/articles/10.3389/fpubh.2023.1276083/fullCOVID-19public health emergenciesWeibo public opinionmechanism of transmissionspreading mechanism of public opinion |
| spellingShingle | Siguo Ren Chao Gong Chen Zhang Chen Li Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example Frontiers in Public Health COVID-19 public health emergencies Weibo public opinion mechanism of transmission spreading mechanism of public opinion |
| title | Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example |
| title_full | Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example |
| title_fullStr | Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example |
| title_full_unstemmed | Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example |
| title_short | Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example |
| title_sort | public opinion communication mechanism of public health emergencies in weibo take the covid 19 epidemic as an example |
| topic | COVID-19 public health emergencies Weibo public opinion mechanism of transmission spreading mechanism of public opinion |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2023.1276083/full |
| work_keys_str_mv | AT siguoren publicopinioncommunicationmechanismofpublichealthemergenciesinweibotakethecovid19epidemicasanexample AT chaogong publicopinioncommunicationmechanismofpublichealthemergenciesinweibotakethecovid19epidemicasanexample AT chenzhang publicopinioncommunicationmechanismofpublichealthemergenciesinweibotakethecovid19epidemicasanexample AT chenli publicopinioncommunicationmechanismofpublichealthemergenciesinweibotakethecovid19epidemicasanexample |