Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain
A questionnaire survey was conducted among 600 visitors to the region using Qingyuan Mountain, a 5A picturesque location in Quanzhou City, Fujian Province, as the research site. A total of 489 valid questionnaires were received. The links between cultural involvement, cultural experience, cultural i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-12-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1063569/full |
| _version_ | 1828264806680887296 |
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| author | Jian Lin Yanxin Kang Liping Hong Yijun Huang |
| author_facet | Jian Lin Yanxin Kang Liping Hong Yijun Huang |
| author_sort | Jian Lin |
| collection | DOAJ |
| description | A questionnaire survey was conducted among 600 visitors to the region using Qingyuan Mountain, a 5A picturesque location in Quanzhou City, Fujian Province, as the research site. A total of 489 valid questionnaires were received. The links between cultural involvement, cultural experience, cultural identity, cultural confidence, and cultural loyalty were experimentally examined using a structural equation modeling technique. The results showed that cultural experience was a mediating factor in the processes of the influence of cultural involvement on cultural identity and the influence of cultural involvement on cultural confidence, but the influence of cultural involvement on cultural identity and the influence of cultural involvement on cultural confidence were not supported. The study accordingly condenses theoretical contributions to academia and management insights for businesses. |
| first_indexed | 2024-04-13T04:30:01Z |
| format | Article |
| id | doaj.art-f30d70fb50c349eba511acad05a931c8 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-13T04:30:01Z |
| publishDate | 2022-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-f30d70fb50c349eba511acad05a931c82022-12-22T03:02:22ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-12-011310.3389/fpsyg.2022.10635691063569Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan MountainJian Lin0Yanxin Kang1Liping Hong2Yijun Huang3Tan Siu Lin Business School, Quanzhou Normal University, Quanzhou, ChinaSchool of Tourism, Liming Vocational University, Quanzhou, ChinaSchool of Tourism, Liming Vocational University, Quanzhou, ChinaTan Siu Lin Business School, Quanzhou Normal University, Quanzhou, ChinaA questionnaire survey was conducted among 600 visitors to the region using Qingyuan Mountain, a 5A picturesque location in Quanzhou City, Fujian Province, as the research site. A total of 489 valid questionnaires were received. The links between cultural involvement, cultural experience, cultural identity, cultural confidence, and cultural loyalty were experimentally examined using a structural equation modeling technique. The results showed that cultural experience was a mediating factor in the processes of the influence of cultural involvement on cultural identity and the influence of cultural involvement on cultural confidence, but the influence of cultural involvement on cultural identity and the influence of cultural involvement on cultural confidence were not supported. The study accordingly condenses theoretical contributions to academia and management insights for businesses.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1063569/fullcultural involvementcultural tourism experiencecultural identitycultural confidencecultural loyalty |
| spellingShingle | Jian Lin Yanxin Kang Liping Hong Yijun Huang Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain Frontiers in Psychology cultural involvement cultural tourism experience cultural identity cultural confidence cultural loyalty |
| title | Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain |
| title_full | Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain |
| title_fullStr | Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain |
| title_full_unstemmed | Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain |
| title_short | Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain |
| title_sort | can cultural tourism experience enhance cultural confidence the evidence from qingyuan mountain |
| topic | cultural involvement cultural tourism experience cultural identity cultural confidence cultural loyalty |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1063569/full |
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