Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650
From an economical point of view, Albrecht Dürer was one of the most successful artists of his time. However, there was never a single market or price system for Dürer’s works, be it during his lifetime or posthumously. While the artist was alive, pricing his works was not governed by a standard set...
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| Format: | Article |
| Language: | English |
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Forum Kunst und Markt
2017-02-01
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| Series: | Journal for Art Market Studies |
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| Online Access: | https://fokum-jams.org/index.php/jams/article/view/3 |
| _version_ | 1819227833571999744 |
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| author | Anja Grebe |
| author_facet | Anja Grebe |
| author_sort | Anja Grebe |
| collection | DOAJ |
| description | From an economical point of view, Albrecht Dürer was one of the most successful artists of his time. However, there was never a single market or price system for Dürer’s works, be it during his lifetime or posthumously. While the artist was alive, pricing his works was not governed by a standard set of more or less ‘objective’ or quantifiable criteria. Instead, each price was a matter of negotiation. The main differences were between the ‘open’ market – mostly
covering printed goods and smaller paintings - and the market for commissioned goods - mostly covering larger paintings and portraits. In addition, buyers were either active in the ‘princely’ market for persons of elevated social rank, or in the ‘urban’ market for wealthy patricians. The buyer’s social rank could significantly influence price levels. Both groups of buyers were involved in two other types of markets, tentatively designated as ‘formal market’ and ‘informal’ or ‘gift market’. |
| first_indexed | 2024-12-23T10:47:40Z |
| format | Article |
| id | doaj.art-f30e6f70c42c474e915d0fd4b06fd787 |
| institution | Directory Open Access Journal |
| issn | 2511-7602 |
| language | English |
| last_indexed | 2024-12-23T10:47:40Z |
| publishDate | 2017-02-01 |
| publisher | Forum Kunst und Markt |
| record_format | Article |
| series | Journal for Art Market Studies |
| spelling | doaj.art-f30e6f70c42c474e915d0fd4b06fd7872022-12-21T17:49:59ZengForum Kunst und MarktJournal for Art Market Studies2511-76022017-02-011110.23690/jams.v1i1.33Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650Anja Grebe0Danube University, KremsFrom an economical point of view, Albrecht Dürer was one of the most successful artists of his time. However, there was never a single market or price system for Dürer’s works, be it during his lifetime or posthumously. While the artist was alive, pricing his works was not governed by a standard set of more or less ‘objective’ or quantifiable criteria. Instead, each price was a matter of negotiation. The main differences were between the ‘open’ market – mostly covering printed goods and smaller paintings - and the market for commissioned goods - mostly covering larger paintings and portraits. In addition, buyers were either active in the ‘princely’ market for persons of elevated social rank, or in the ‘urban’ market for wealthy patricians. The buyer’s social rank could significantly influence price levels. Both groups of buyers were involved in two other types of markets, tentatively designated as ‘formal market’ and ‘informal’ or ‘gift market’.https://fokum-jams.org/index.php/jams/article/view/3Dürerpricing16th centuryopen marketcommissionsprice levelsformal marketgift marketpainting |
| spellingShingle | Anja Grebe Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650 Journal for Art Market Studies Dürer pricing 16th century open market commissions price levels formal market gift market painting |
| title | Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650 |
| title_full | Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650 |
| title_fullStr | Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650 |
| title_full_unstemmed | Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650 |
| title_short | Marketing favours: Formal and informal criteria for pricing Albrecht Dürer‘s works between 1500 and 1650 |
| title_sort | marketing favours formal and informal criteria for pricing albrecht durer s works between 1500 and 1650 |
| topic | Dürer pricing 16th century open market commissions price levels formal market gift market painting |
| url | https://fokum-jams.org/index.php/jams/article/view/3 |
| work_keys_str_mv | AT anjagrebe marketingfavoursformalandinformalcriteriaforpricingalbrechtdurersworksbetween1500and1650 |