"The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design"
The research aims at presenting a systematic scientific model of the design of trade show booth displays applied in trade shows and malls, as well as presenting the innovative methods used to its design and application, using interactive designs that focus on the audience customers, by developing di...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2019-03-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_25790.html |
| _version_ | 1818888056224088064 |
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| author | Mohamed Shehata Amal Siraj Heba Awad Ghada Hamad |
| author_facet | Mohamed Shehata Amal Siraj Heba Awad Ghada Hamad |
| author_sort | Mohamed Shehata |
| collection | DOAJ |
| description | The research aims at presenting a systematic scientific model of the design of trade show booth displays applied in trade shows and malls, as well as presenting the innovative methods used to its design and application, using interactive designs that focus on the audience customers, by developing different forms of conduction with them, to increase the persuasion chances and change the customer’s behavior towards the offered product or service. An analytic study of a sample of trade show booth displays around the world between the years 2016 and 2018 helped presenting this scientific model. Its most important results were that the diversity in using different innovative techniques in trade show booth displays, between theatrical, cinematic (scenography), and interactive techniques, stimulates the interaction of the five human senses with the design of the booth display. It is also necessary that the techniques used in designing booth displays would corresponded to the proposed design scenario, to serve the main idea of the design, and enrich it. However, designing a brilliantly innovative booth display is not necessarily associated with the size of the design space accustomed to the booth display, as creating innovative scenario designs, enhanced with innovative techniques and methods would be applicable in limited size design spaces. |
| first_indexed | 2024-12-19T16:47:03Z |
| format | Article |
| id | doaj.art-f33647bd30f1431da5ada6d8211b75cc |
| institution | Directory Open Access Journal |
| issn | 2356-9654 2357-0342 |
| language | Arabic |
| last_indexed | 2024-12-19T16:47:03Z |
| publishDate | 2019-03-01 |
| publisher | Arab Association for Islamic Civilization and Art |
| record_format | Article |
| series | Journal of Architecture, Art & Humanistic Science |
| spelling | doaj.art-f33647bd30f1431da5ada6d8211b75cc2022-12-21T20:13:38ZaraArab Association for Islamic Civilization and ArtJournal of Architecture, Art & Humanistic Science2356-96542357-03422019-03-0141436239010.21608/mjaf.2019.25790"The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design"Mohamed Shehata0Amal Siraj1Heba Awad2Ghada Hamad3Professor of Design and Head of the Department of Advertising previously - Faculty of Applied Arts - Helwan UniversityAssistant Professor, Department of Advertising, Faculty of Applied Arts, Damietta University, Faculty of Applied Arts, 6th October UniversityAssistant Professor and Acting Director of the Department of Advertising - Faculty of Applied Arts - Damietta UniversitySpecialist in Publishing and Advertising Designer at Quality Assurance and Performance Assessment Center - Damietta UniversityThe research aims at presenting a systematic scientific model of the design of trade show booth displays applied in trade shows and malls, as well as presenting the innovative methods used to its design and application, using interactive designs that focus on the audience customers, by developing different forms of conduction with them, to increase the persuasion chances and change the customer’s behavior towards the offered product or service. An analytic study of a sample of trade show booth displays around the world between the years 2016 and 2018 helped presenting this scientific model. Its most important results were that the diversity in using different innovative techniques in trade show booth displays, between theatrical, cinematic (scenography), and interactive techniques, stimulates the interaction of the five human senses with the design of the booth display. It is also necessary that the techniques used in designing booth displays would corresponded to the proposed design scenario, to serve the main idea of the design, and enrich it. However, designing a brilliantly innovative booth display is not necessarily associated with the size of the design space accustomed to the booth display, as creating innovative scenario designs, enhanced with innovative techniques and methods would be applicable in limited size design spaces.https://mjaf.journals.ekb.eg/article_25790.htmltrade show – media – interactive design; embodied space – events – set design – booth displays |
| spellingShingle | Mohamed Shehata Amal Siraj Heba Awad Ghada Hamad "The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design" Journal of Architecture, Art & Humanistic Science trade show – media – interactive design; embodied space – events – set design – booth displays |
| title | "The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design" |
| title_full | "The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design" |
| title_fullStr | "The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design" |
| title_full_unstemmed | "The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design" |
| title_short | "The Influence of Media on the Methods and Techniques of Trade Show Booth Displays Design" |
| title_sort | the influence of media on the methods and techniques of trade show booth displays design |
| topic | trade show – media – interactive design; embodied space – events – set design – booth displays |
| url | https://mjaf.journals.ekb.eg/article_25790.html |
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