Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models
This paper firstly researches the brand communication strategy and influence enhancement of higher vocational education, according to the strategic layout of vocational education, the SWOT analysis of online brand communication of offline vocational education institutions and online vocational educa...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/amns.2023.2.01022 |
| _version_ | 1797340650971070464 |
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| author | Li Donghai |
| author_facet | Li Donghai |
| author_sort | Li Donghai |
| collection | DOAJ |
| description | This paper firstly researches the brand communication strategy and influence enhancement of higher vocational education, according to the strategic layout of vocational education, the SWOT analysis of online brand communication of offline vocational education institutions and online vocational education institutions, and then puts forward the strategy of enhancing the influence of brand communication of higher vocational education. Secondly, based on the multi-information interaction communication mechanism, research on the influence of vocational education brand communication based on the information dissemination model is proposed for the brand communication dilemma of vocational education in the new media environment. Then, considering the influence mechanism inference, a single intelligent body model needs to be extended to the whole multi-vocational education information interaction communication model to make the vocational education information interaction communication more stable, and research and analysis of vocational education brand communication strategy and influence enhancement based on the information communication model. The results show that targeted vocational education information will occupy more storage space, the vector sum will be more, and the trend and evolution state of vocational education information dissemination can be effectively controlled by controlling the vector sum. This study enhances the impact of brand communication on higher vocational education. |
| first_indexed | 2024-03-08T10:06:16Z |
| format | Article |
| id | doaj.art-f35b0708a48140de99fa63cf9459b2f1 |
| institution | Directory Open Access Journal |
| issn | 2444-8656 |
| language | English |
| last_indexed | 2024-03-08T10:06:16Z |
| publishDate | 2024-01-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Applied Mathematics and Nonlinear Sciences |
| spelling | doaj.art-f35b0708a48140de99fa63cf9459b2f12024-01-29T08:52:38ZengSciendoApplied Mathematics and Nonlinear Sciences2444-86562024-01-019110.2478/amns.2023.2.01022Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication ModelsLi Donghai01Academic Affairs Office, Concord University College Fujian Normal University, Fuzhou, Fujian, 350117, China.This paper firstly researches the brand communication strategy and influence enhancement of higher vocational education, according to the strategic layout of vocational education, the SWOT analysis of online brand communication of offline vocational education institutions and online vocational education institutions, and then puts forward the strategy of enhancing the influence of brand communication of higher vocational education. Secondly, based on the multi-information interaction communication mechanism, research on the influence of vocational education brand communication based on the information dissemination model is proposed for the brand communication dilemma of vocational education in the new media environment. Then, considering the influence mechanism inference, a single intelligent body model needs to be extended to the whole multi-vocational education information interaction communication model to make the vocational education information interaction communication more stable, and research and analysis of vocational education brand communication strategy and influence enhancement based on the information communication model. The results show that targeted vocational education information will occupy more storage space, the vector sum will be more, and the trend and evolution state of vocational education information dissemination can be effectively controlled by controlling the vector sum. This study enhances the impact of brand communication on higher vocational education.https://doi.org/10.2478/amns.2023.2.01022information communication modelinfluence mechanism inferencehigher vocational educationbrand communication strategyinfluence97d60 |
| spellingShingle | Li Donghai Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models Applied Mathematics and Nonlinear Sciences information communication model influence mechanism inference higher vocational education brand communication strategy influence 97d60 |
| title | Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models |
| title_full | Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models |
| title_fullStr | Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models |
| title_full_unstemmed | Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models |
| title_short | Brand Communication Strategy and Influence Enhancement of Higher Vocational Education Based on Information Communication Models |
| title_sort | brand communication strategy and influence enhancement of higher vocational education based on information communication models |
| topic | information communication model influence mechanism inference higher vocational education brand communication strategy influence 97d60 |
| url | https://doi.org/10.2478/amns.2023.2.01022 |
| work_keys_str_mv | AT lidonghai brandcommunicationstrategyandinfluenceenhancementofhighervocationaleducationbasedoninformationcommunicationmodels |