RESEARCH INTO THE CONSUMER ADOPTION OF NEW SERVICES TECHNOLOGIES: A CRITICAL REVIEW
Consumer research into new technologies in the retail services area has evolved from unsophisticated industry studies. Focusing on point-of-sale scanning systems, various research studies are reviewed following an indication of the more general conceptual bases which could be relevant internationall...
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Format: | Article |
Language: | English |
Published: |
Pluto Journals
1986-05-01
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Series: | Prometheus |
Online Access: | https://www.scienceopen.com/hosted-document?doi=10.1080/08109028608629586 |
Summary: | Consumer research into new technologies in the retail services area has evolved from unsophisticated industry studies. Focusing on point-of-sale scanning systems, various research studies are reviewed following an indication of the more general conceptual bases which could be relevant internationally. Some proposals are made to encourage more theory-driven research. |
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ISSN: | 0810-9028 1470-1030 |