Homo consumens, ludus, and the Need for a New Relationship of Trust. Potential Ethical Issues Raised by the Advergames Phenomenon
In the contemporary context of the internet, advertising has had to refine its strategies to regain credibility in the eyes of its public. Among these strategies, an interesting case is that of advergames. These are communication tools that, thanks to their ludic and interactive aspects, can gain ac...
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| Format: | Article |
| Language: | deu |
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Institute Nova Revija for the Humanities
2019-09-01
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| Series: | Phainomena |
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| Online Access: | https://www.phainomena.com/wp-content/uploads/2019/09/5_E-PHI-108-109-Neri.pdf |
| Summary: | In the contemporary context of the internet, advertising has had to refine its strategies to regain credibility in the eyes of its public. Among these strategies, an interesting case is that of advergames. These are communication tools that, thanks to their ludic and interactive aspects, can gain access more easily into the memory of individuals and re-establish a relationship of trust between individuals and advertising. This newfound relationship has, however, brought about the need for reflection on the ethics both of advergames as well as in advergames. |
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| ISSN: | 1318-3362 2232-6650 |