Homo consumens, ludus, and the Need for a New Relationship of Trust. Potential Ethical Issues Raised by the Advergames Phenomenon
In the contemporary context of the internet, advertising has had to refine its strategies to regain credibility in the eyes of its public. Among these strategies, an interesting case is that of advergames. These are communication tools that, thanks to their ludic and interactive aspects, can gain ac...
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| Format: | Article |
| Language: | deu |
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Institute Nova Revija for the Humanities
2019-09-01
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| Series: | Phainomena |
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| Online Access: | https://www.phainomena.com/wp-content/uploads/2019/09/5_E-PHI-108-109-Neri.pdf |