Marketing e Luz/Cor - Estruturação do Espaço Cultural
This article intend to explain some aspects about Visual Communication and your marketing implications,connecting light/color of environment with supermarket atmosphere. To make part of analysis, as marketing strategy of light/color, the product place into supermarket, color package, ilumination, li...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Universidade de São Paulo (USP)
1996-12-01
|
Series: | Pós: Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP |
Online Access: | http://revistas.usp.br/posfau/article/view/137117 |
Summary: | This article intend to explain some aspects about Visual Communication and your marketing implications,connecting light/color of environment with supermarket atmosphere. To make part of analysis, as marketing strategy of light/color, the product place into supermarket, color package, ilumination, like as, all objects that making environm ent identity of comercial space |
---|---|
ISSN: | 1518-9554 2317-2762 |