Marketing e Luz/Cor - Estruturação do Espaço Cultural
This article intend to explain some aspects about Visual Communication and your marketing implications,connecting light/color of environment with supermarket atmosphere. To make part of analysis, as marketing strategy of light/color, the product place into supermarket, color package, ilumination, li...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade de São Paulo (USP)
1996-12-01
|
| Series: | Pós: Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP |
| Online Access: | http://revistas.usp.br/posfau/article/view/137117 |
| _version_ | 1811256922337181696 |
|---|---|
| author | Simone Fernandes |
| author_facet | Simone Fernandes |
| author_sort | Simone Fernandes |
| collection | DOAJ |
| description | This article intend to explain some aspects about Visual Communication and your marketing implications,connecting light/color of environment with supermarket atmosphere. To make part of analysis, as marketing strategy of light/color, the product place into supermarket, color package, ilumination, like as, all objects that making environm ent identity of comercial space |
| first_indexed | 2024-04-12T17:48:33Z |
| format | Article |
| id | doaj.art-f3842983b2804c3b87eeab4e2e240915 |
| institution | Directory Open Access Journal |
| issn | 1518-9554 2317-2762 |
| language | English |
| last_indexed | 2024-04-12T17:48:33Z |
| publishDate | 1996-12-01 |
| publisher | Universidade de São Paulo (USP) |
| record_format | Article |
| series | Pós: Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP |
| spelling | doaj.art-f3842983b2804c3b87eeab4e2e2409152022-12-22T03:22:34ZengUniversidade de São Paulo (USP)Pós: Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP1518-95542317-27621996-12-010619219910.11606/issn.2317-2762.v0i6p192-199117254Marketing e Luz/Cor - Estruturação do Espaço CulturalSimone FernandesThis article intend to explain some aspects about Visual Communication and your marketing implications,connecting light/color of environment with supermarket atmosphere. To make part of analysis, as marketing strategy of light/color, the product place into supermarket, color package, ilumination, like as, all objects that making environm ent identity of comercial spacehttp://revistas.usp.br/posfau/article/view/137117 |
| spellingShingle | Simone Fernandes Marketing e Luz/Cor - Estruturação do Espaço Cultural Pós: Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP |
| title | Marketing e Luz/Cor - Estruturação do Espaço Cultural |
| title_full | Marketing e Luz/Cor - Estruturação do Espaço Cultural |
| title_fullStr | Marketing e Luz/Cor - Estruturação do Espaço Cultural |
| title_full_unstemmed | Marketing e Luz/Cor - Estruturação do Espaço Cultural |
| title_short | Marketing e Luz/Cor - Estruturação do Espaço Cultural |
| title_sort | marketing e luz cor estruturacao do espaco cultural |
| url | http://revistas.usp.br/posfau/article/view/137117 |
| work_keys_str_mv | AT simonefernandes marketingeluzcorestruturacaodoespacocultural |