Marketing e Luz/Cor - Estruturação do Espaço Cultural
This article intend to explain some aspects about Visual Communication and your marketing implications,connecting light/color of environment with supermarket atmosphere. To make part of analysis, as marketing strategy of light/color, the product place into supermarket, color package, ilumination, li...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo (USP)
1996-12-01
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| Series: | Pós: Revista do Programa de Pós-Graduação em Arquitetura e Urbanismo da FAUUSP |
| Online Access: | http://revistas.usp.br/posfau/article/view/137117 |