How VLOG Promotion Content Influences Consumer Attitudes

As Internet technology continues to advance and as various social media platforms proliferate, consumers have gained the ability to distribute video content across a multitude of online channels. A vlog (video blog) is an online video documentary format used by vloggers (video bloggers) to record th...

Full description

Bibliographic Details
Main Authors: Lu Jiang, Kodono Yukio
Format: Article
Language:English
Published: Sumy State University 2024-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/18-A776-2024_Jiang-et-al.pdf