Enhancing satisfaction and word of mouth of young mobile banking users through system quality and individual performance

Enhancing satisfaction and word of mouth of young mobile banking users through system quality and individual performance

AbstractThis study explores the factors that influence Vietnamese mobile banking users’ word-of-mouth behavior and sheds light on the impact of customer satisfaction, system quality, and individual performance. The data collected from 297 customers was analyzed through Smart PLS 4.0 utilization. The...

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Bibliographic Details
Main Authors:	Duong Luu Thi Thuy, Uyen Nguyen Thi, Quyen Vo Hanh, Nguyet Nguyen Thi My
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2024-12-01
Series:	Cogent Business & Management
Subjects:	Individual performance mobile banking satisfaction system quality word of mouth Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2024.2338925

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