The effectiveness of social norm information in stimulating financial help-seeking behavior: A field experiment

The effectiveness of social norm information in stimulating financial help-seeking behavior: A field experiment

Early contact with people who need financial help is key in preventing financial derailment. It can prevent avoidable debt accumulation and accompanying psychological problems. In this field experiment, we investigated whether a descriptive social norm message mentioning an absolute number of custom...

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Bibliographic Details
Main Authors:	Felix Uhl, Saar Mollen, Marieke L. Fransen
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2023-12-01
Series:	Social Influence
Subjects:	debt problematic debt social norm debtor communication
Online Access:	http://dx.doi.org/10.1080/15534510.2023.2196440

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