Woman as a conumer in the social media space
Objectives The topic of the article is social media considered in the context of women's attitudes and purchasing decisions. The authors' intention was to assess the importance and use of social media in women's decision-making process. In particular, the focus was on identifying wome...
Main Authors: | Joanna Wyrwisz, Katarzyna Solecka |
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Format: | Article |
Language: | English |
Published: |
Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi
2023-12-01
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Series: | Journal of Modern Science |
Subjects: | |
Online Access: | https://www.jomswsge.com/Kobieta-jako-konsument-w-przestrzeni-mediow-spolecznosciowych,176801,0,2.html |
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