Woman as a conumer in the social media space

Objectives The topic of the article is social media considered in the context of women's attitudes and purchasing decisions. The authors' intention was to assess the importance and use of social media in women's decision-making process. In particular, the focus was on identifying wome...

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Bibliographic Details
Main Authors: Joanna Wyrwisz, Katarzyna Solecka
Format: Article
Language:English
Published: Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi 2023-12-01
Series:Journal of Modern Science
Subjects:
Online Access:https://www.jomswsge.com/Kobieta-jako-konsument-w-przestrzeni-mediow-spolecznosciowych,176801,0,2.html

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