Vietnamese Domestic Tourism: An Investigation of Travel Motivations

This article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travellers. Results highlight the significant roles of...

Full description

Bibliographic Details
Main Authors: Lee Jolliffe, Huong Thanh Bui
Format: Article
Language:deu
Published: SEAS - Society for South-East Asian Studies 2011-01-01
Series:ASEAS - Austrian Journal of South-East Asian Studies
Subjects:
Online Access:http://www.seas.at/wp-content/plugins/download-monitor/download.php?id=76
_version_ 1828347250735054848
author Lee Jolliffe
Huong Thanh Bui
author_facet Lee Jolliffe
Huong Thanh Bui
author_sort Lee Jolliffe
collection DOAJ
description This article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travellers. Results highlight the significant roles of the employer sponsoring the trip, family, travel promotion, and favourable weather in determining travel, in addition to their motivations to seek time for leisure and recreation. Moreover, the study detected a perception gap between the tourist’s demand and the travel agent’s supply. The behaviour of Vietnamese domestic travellers reflects the characteristics of a transition economy and reveals certain aspects which are also peculiar to other Asian countries. --- Die hier präsentierte quantitative Studie untersucht Reisemotive vietnamesischer InlandstouristInnen mittels eines an 230 ProbandInnen gerichteten Fragebogens. Die Ergebnisse heben neben dem Motiv der Freizeitgestaltung und Erholung die signifikante Rolle der Reisefinanzierung durch Arbeit- geberInnen, der Familie, der Tourismuswerbung sowie der Wetterbedingungen für die Reiseentscheidung hervor. Außerdem ergab die Studie, dass sich die touristischen Motivationen vom Angebot der Reiseagenturen unterscheiden. Die Autorinnen argumentieren, dass das Urlaubsverhalten vietnamesischer InlandstouristInnen Charakteristika eines im wirtschaftlichen Umbruch befindenden Landes widerspiegelt sowie Aspekte aufzeigt, die auch in anderen asiatischen Ländern eine wichtige Rolle spielen.
first_indexed 2024-04-14T00:37:21Z
format Article
id doaj.art-f3aeeb1d12954ed39c99b97c8a534b1c
institution Directory Open Access Journal
issn 1999-2521
1999-253X
language deu
last_indexed 2024-04-14T00:37:21Z
publishDate 2011-01-01
publisher SEAS - Society for South-East Asian Studies
record_format Article
series ASEAS - Austrian Journal of South-East Asian Studies
spelling doaj.art-f3aeeb1d12954ed39c99b97c8a534b1c2022-12-22T02:22:19ZdeuSEAS - Society for South-East Asian StudiesASEAS - Austrian Journal of South-East Asian Studies1999-25211999-253X2011-01-01411029Vietnamese Domestic Tourism: An Investigation of Travel MotivationsLee JolliffeHuong Thanh BuiThis article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travellers. Results highlight the significant roles of the employer sponsoring the trip, family, travel promotion, and favourable weather in determining travel, in addition to their motivations to seek time for leisure and recreation. Moreover, the study detected a perception gap between the tourist’s demand and the travel agent’s supply. The behaviour of Vietnamese domestic travellers reflects the characteristics of a transition economy and reveals certain aspects which are also peculiar to other Asian countries. --- Die hier präsentierte quantitative Studie untersucht Reisemotive vietnamesischer InlandstouristInnen mittels eines an 230 ProbandInnen gerichteten Fragebogens. Die Ergebnisse heben neben dem Motiv der Freizeitgestaltung und Erholung die signifikante Rolle der Reisefinanzierung durch Arbeit- geberInnen, der Familie, der Tourismuswerbung sowie der Wetterbedingungen für die Reiseentscheidung hervor. Außerdem ergab die Studie, dass sich die touristischen Motivationen vom Angebot der Reiseagenturen unterscheiden. Die Autorinnen argumentieren, dass das Urlaubsverhalten vietnamesischer InlandstouristInnen Charakteristika eines im wirtschaftlichen Umbruch befindenden Landes widerspiegelt sowie Aspekte aufzeigt, die auch in anderen asiatischen Ländern eine wichtige Rolle spielen.http://www.seas.at/wp-content/plugins/download-monitor/download.php?id=76Domestic TourismTravel MotivationsSocial TourismUrban TourismVietnamInlandstourismusReisemotiveSozialer TourismusStädtetourismus
spellingShingle Lee Jolliffe
Huong Thanh Bui
Vietnamese Domestic Tourism: An Investigation of Travel Motivations
ASEAS - Austrian Journal of South-East Asian Studies
Domestic Tourism
Travel Motivations
Social Tourism
Urban Tourism
Vietnam
Inlandstourismus
Reisemotive
Sozialer Tourismus
Städtetourismus
title Vietnamese Domestic Tourism: An Investigation of Travel Motivations
title_full Vietnamese Domestic Tourism: An Investigation of Travel Motivations
title_fullStr Vietnamese Domestic Tourism: An Investigation of Travel Motivations
title_full_unstemmed Vietnamese Domestic Tourism: An Investigation of Travel Motivations
title_short Vietnamese Domestic Tourism: An Investigation of Travel Motivations
title_sort vietnamese domestic tourism an investigation of travel motivations
topic Domestic Tourism
Travel Motivations
Social Tourism
Urban Tourism
Vietnam
Inlandstourismus
Reisemotive
Sozialer Tourismus
Städtetourismus
url http://www.seas.at/wp-content/plugins/download-monitor/download.php?id=76
work_keys_str_mv AT leejolliffe vietnamesedomestictourismaninvestigationoftravelmotivations
AT huongthanhbui vietnamesedomestictourismaninvestigationoftravelmotivations