Vietnamese Domestic Tourism: An Investigation of Travel Motivations
This article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travellers. Results highlight the significant roles of...
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Format: | Article |
Language: | deu |
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SEAS - Society for South-East Asian Studies
2011-01-01
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Series: | ASEAS - Austrian Journal of South-East Asian Studies |
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Online Access: | http://www.seas.at/wp-content/plugins/download-monitor/download.php?id=76 |
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author | Lee Jolliffe Huong Thanh Bui |
author_facet | Lee Jolliffe Huong Thanh Bui |
author_sort | Lee Jolliffe |
collection | DOAJ |
description | This article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travellers. Results highlight the significant roles of the employer sponsoring the trip, family, travel promotion, and favourable weather in determining travel, in addition to their motivations to seek time for leisure and recreation. Moreover, the study detected a perception gap between the tourist’s demand and the travel agent’s supply. The behaviour of Vietnamese domestic travellers reflects the characteristics of a transition economy and reveals certain aspects which are also peculiar to other Asian countries. --- Die hier präsentierte quantitative Studie untersucht Reisemotive vietnamesischer InlandstouristInnen mittels eines an 230 ProbandInnen gerichteten Fragebogens. Die Ergebnisse heben neben dem Motiv der Freizeitgestaltung und Erholung die signifikante Rolle der Reisefinanzierung durch Arbeit- geberInnen, der Familie, der Tourismuswerbung sowie der Wetterbedingungen für die Reiseentscheidung hervor. Außerdem ergab die Studie, dass sich die touristischen Motivationen vom Angebot der Reiseagenturen unterscheiden. Die Autorinnen argumentieren, dass das Urlaubsverhalten vietnamesischer InlandstouristInnen Charakteristika eines im wirtschaftlichen Umbruch befindenden Landes widerspiegelt sowie Aspekte aufzeigt, die auch in anderen asiatischen Ländern eine wichtige Rolle spielen. |
first_indexed | 2024-04-14T00:37:21Z |
format | Article |
id | doaj.art-f3aeeb1d12954ed39c99b97c8a534b1c |
institution | Directory Open Access Journal |
issn | 1999-2521 1999-253X |
language | deu |
last_indexed | 2024-04-14T00:37:21Z |
publishDate | 2011-01-01 |
publisher | SEAS - Society for South-East Asian Studies |
record_format | Article |
series | ASEAS - Austrian Journal of South-East Asian Studies |
spelling | doaj.art-f3aeeb1d12954ed39c99b97c8a534b1c2022-12-22T02:22:19ZdeuSEAS - Society for South-East Asian StudiesASEAS - Austrian Journal of South-East Asian Studies1999-25211999-253X2011-01-01411029Vietnamese Domestic Tourism: An Investigation of Travel MotivationsLee JolliffeHuong Thanh BuiThis article approaches domestic tourism in Vietnam from a native Asian perspective aiming to examine Vietnamese domestic travel motivations. This quantitative study is based on a self-administered questionnaire to survey 230 Vietnamese domestic travellers. Results highlight the significant roles of the employer sponsoring the trip, family, travel promotion, and favourable weather in determining travel, in addition to their motivations to seek time for leisure and recreation. Moreover, the study detected a perception gap between the tourist’s demand and the travel agent’s supply. The behaviour of Vietnamese domestic travellers reflects the characteristics of a transition economy and reveals certain aspects which are also peculiar to other Asian countries. --- Die hier präsentierte quantitative Studie untersucht Reisemotive vietnamesischer InlandstouristInnen mittels eines an 230 ProbandInnen gerichteten Fragebogens. Die Ergebnisse heben neben dem Motiv der Freizeitgestaltung und Erholung die signifikante Rolle der Reisefinanzierung durch Arbeit- geberInnen, der Familie, der Tourismuswerbung sowie der Wetterbedingungen für die Reiseentscheidung hervor. Außerdem ergab die Studie, dass sich die touristischen Motivationen vom Angebot der Reiseagenturen unterscheiden. Die Autorinnen argumentieren, dass das Urlaubsverhalten vietnamesischer InlandstouristInnen Charakteristika eines im wirtschaftlichen Umbruch befindenden Landes widerspiegelt sowie Aspekte aufzeigt, die auch in anderen asiatischen Ländern eine wichtige Rolle spielen.http://www.seas.at/wp-content/plugins/download-monitor/download.php?id=76Domestic TourismTravel MotivationsSocial TourismUrban TourismVietnamInlandstourismusReisemotiveSozialer TourismusStädtetourismus |
spellingShingle | Lee Jolliffe Huong Thanh Bui Vietnamese Domestic Tourism: An Investigation of Travel Motivations ASEAS - Austrian Journal of South-East Asian Studies Domestic Tourism Travel Motivations Social Tourism Urban Tourism Vietnam Inlandstourismus Reisemotive Sozialer Tourismus Städtetourismus |
title | Vietnamese Domestic Tourism: An Investigation of Travel Motivations |
title_full | Vietnamese Domestic Tourism: An Investigation of Travel Motivations |
title_fullStr | Vietnamese Domestic Tourism: An Investigation of Travel Motivations |
title_full_unstemmed | Vietnamese Domestic Tourism: An Investigation of Travel Motivations |
title_short | Vietnamese Domestic Tourism: An Investigation of Travel Motivations |
title_sort | vietnamese domestic tourism an investigation of travel motivations |
topic | Domestic Tourism Travel Motivations Social Tourism Urban Tourism Vietnam Inlandstourismus Reisemotive Sozialer Tourismus Städtetourismus |
url | http://www.seas.at/wp-content/plugins/download-monitor/download.php?id=76 |
work_keys_str_mv | AT leejolliffe vietnamesedomestictourismaninvestigationoftravelmotivations AT huongthanhbui vietnamesedomestictourismaninvestigationoftravelmotivations |