TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach
TikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and G...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-09-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/3/4/41 |
| _version_ | 1797456896398983168 |
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| author | Patrícia Dias Alexandre Duarte |
| author_facet | Patrícia Dias Alexandre Duarte |
| author_sort | Patrícia Dias |
| collection | DOAJ |
| description | TikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and Gratifications approach (U&G), we conducted an online survey with a non-probabilistic sample of 347 TikTok users. Our findings show relevant differences between younger (10–12) and older (13–16) teenagers. The youngest are more careful about privacy and enjoy more experimentation as content creators, while the oldest are more focused on building an audience. Entertainment and self-expression are the main motivations for using the platform. About 50% of our sample admits at least one behavior that is indicative of addiction. |
| first_indexed | 2024-03-09T16:14:25Z |
| format | Article |
| id | doaj.art-f3b2ef5075fc42c0a9b428118d7132c2 |
| institution | Directory Open Access Journal |
| issn | 2673-5172 |
| language | English |
| last_indexed | 2024-03-09T16:14:25Z |
| publishDate | 2022-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journalism and Media |
| spelling | doaj.art-f3b2ef5075fc42c0a9b428118d7132c22023-11-24T16:00:28ZengMDPI AGJournalism and Media2673-51722022-09-013461563210.3390/journalmedia3040041TikTok Practices among Teenagers in Portugal: A Uses & Gratifications ApproachPatrícia Dias0Alexandre Duarte1CECC—Research Centre in Communication and Culture, Universidade Católica Portuguesa, 1649-023 Lisbon, PortugalCECS—Centro de Estudos de Comunicação e Sociedade, Universidade do Minho, 4710-057 Braga, PortugalTikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and Gratifications approach (U&G), we conducted an online survey with a non-probabilistic sample of 347 TikTok users. Our findings show relevant differences between younger (10–12) and older (13–16) teenagers. The youngest are more careful about privacy and enjoy more experimentation as content creators, while the oldest are more focused on building an audience. Entertainment and self-expression are the main motivations for using the platform. About 50% of our sample admits at least one behavior that is indicative of addiction.https://www.mdpi.com/2673-5172/3/4/41TikTokteenagersmobile video appsuser-generated content (UGC)user-generated media (UGM)Uses and Gratifications |
| spellingShingle | Patrícia Dias Alexandre Duarte TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach Journalism and Media TikTok teenagers mobile video apps user-generated content (UGC) user-generated media (UGM) Uses and Gratifications |
| title | TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach |
| title_full | TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach |
| title_fullStr | TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach |
| title_full_unstemmed | TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach |
| title_short | TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach |
| title_sort | tiktok practices among teenagers in portugal a uses gratifications approach |
| topic | TikTok teenagers mobile video apps user-generated content (UGC) user-generated media (UGM) Uses and Gratifications |
| url | https://www.mdpi.com/2673-5172/3/4/41 |
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