Political Marketing and Education: a study on agents, strategies and interpretations of culture
The objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio Grande do Sul
2016-06-01
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| Series: | Educação & Realidade |
| Subjects: | |
| Online Access: | https://seer.ufrgs.br/educacaoerealidade/article/view/51728 |
| _version_ | 1818545065405972480 |
|---|---|
| author | Elias Evangelista Gomes Maria da Graça Jacintho Setton |
| author_facet | Elias Evangelista Gomes Maria da Graça Jacintho Setton |
| author_sort | Elias Evangelista Gomes |
| collection | DOAJ |
| description | The objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and authorities on ideas relating to politics, the people and the nation of Brazil. This paper aims to examine strategies with an emphasis on mechanisms used to influence perceptions regarding social bonds between political agents, focusing primarily on candidates and voters. This article aspires to elucidate the indivisible relation between the sociology of education and the sociology of culture. |
| first_indexed | 2024-12-11T22:56:39Z |
| format | Article |
| id | doaj.art-f3d9f813fd4c4b6c84802605f44f5d1a |
| institution | Directory Open Access Journal |
| issn | 0100-3143 2175-6236 |
| language | English |
| last_indexed | 2024-12-11T22:56:39Z |
| publishDate | 2016-06-01 |
| publisher | Universidade Federal do Rio Grande do Sul |
| record_format | Article |
| series | Educação & Realidade |
| spelling | doaj.art-f3d9f813fd4c4b6c84802605f44f5d1a2022-12-22T00:47:13ZengUniversidade Federal do Rio Grande do SulEducação & Realidade0100-31432175-62362016-06-0141330417Political Marketing and Education: a study on agents, strategies and interpretations of cultureElias Evangelista Gomes0Maria da Graça Jacintho Setton1Universidade Federal de Alfenas (UNIFAL-MG), Alfenas/MGUniversidade de São Paulo (USP), São Paulo/SPThe objective of this article is to reflect on political marketing as a cultural and socializational instance capable of offering political education to diverse population segments. Given their communication strategies, marketing professionals are potential producers, disseminators, mediators, and authorities on ideas relating to politics, the people and the nation of Brazil. This paper aims to examine strategies with an emphasis on mechanisms used to influence perceptions regarding social bonds between political agents, focusing primarily on candidates and voters. This article aspires to elucidate the indivisible relation between the sociology of education and the sociology of culture.https://seer.ufrgs.br/educacaoerealidade/article/view/51728Marketing Político. Educação Política. Cultura. Socialização. Agentes Socializadores. |
| spellingShingle | Elias Evangelista Gomes Maria da Graça Jacintho Setton Political Marketing and Education: a study on agents, strategies and interpretations of culture Educação & Realidade Marketing Político. Educação Política. Cultura. Socialização. Agentes Socializadores. |
| title | Political Marketing and Education: a study on agents, strategies and interpretations of culture |
| title_full | Political Marketing and Education: a study on agents, strategies and interpretations of culture |
| title_fullStr | Political Marketing and Education: a study on agents, strategies and interpretations of culture |
| title_full_unstemmed | Political Marketing and Education: a study on agents, strategies and interpretations of culture |
| title_short | Political Marketing and Education: a study on agents, strategies and interpretations of culture |
| title_sort | political marketing and education a study on agents strategies and interpretations of culture |
| topic | Marketing Político. Educação Política. Cultura. Socialização. Agentes Socializadores. |
| url | https://seer.ufrgs.br/educacaoerealidade/article/view/51728 |
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