BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY
In the modern world for effective promoting goods and services and retaining the target audience companies need to use a set of instruments that provide different tactics for achieving their goals and contribute to improving business efficiency. Understanding what business methods and instruments wi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2022-12-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/880 |
| _version_ | 1797872659312148480 |
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| author | A. B. Khanmurzina M. S. Voroshilova |
| author_facet | A. B. Khanmurzina M. S. Voroshilova |
| author_sort | A. B. Khanmurzina |
| collection | DOAJ |
| description | In the modern world for effective promoting goods and services and retaining the target audience companies need to use a set of instruments that provide different tactics for achieving their goals and contribute to improving business efficiency. Understanding what business methods and instruments will be needed to achieve the planned targets is the key to a success of a properly structured company policy. The relevance of the article is due to the fact that the degree of competition is very high now, therefore it is important to use various effective instruments that contribute to the development of the investment, technological, socio-economic environment of the company, as well as management systems of the logistics supply chain, human resources, etc. |
| first_indexed | 2024-04-10T01:02:20Z |
| format | Article |
| id | doaj.art-f3de78cb8cc04caabdc7729cf4e8c82a |
| institution | Directory Open Access Journal |
| issn | 2311-7184 |
| language | Russian |
| last_indexed | 2024-04-10T01:02:20Z |
| publishDate | 2022-12-01 |
| publisher | Real Economy Publishing House |
| record_format | Article |
| series | Стратегии бизнеса |
| spelling | doaj.art-f3de78cb8cc04caabdc7729cf4e8c82a2023-03-13T09:59:18ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842022-12-01101128328810.17747/2311-7184-2022-11-283-288679BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMYA. B. Khanmurzina0M. S. Voroshilova1Финансовый университет при Правительстве Российской Федерации (Москва, Россия)Финансовый университет при Правительстве Российской Федерации (Москва, Россия)In the modern world for effective promoting goods and services and retaining the target audience companies need to use a set of instruments that provide different tactics for achieving their goals and contribute to improving business efficiency. Understanding what business methods and instruments will be needed to achieve the planned targets is the key to a success of a properly structured company policy. The relevance of the article is due to the fact that the degree of competition is very high now, therefore it is important to use various effective instruments that contribute to the development of the investment, technological, socio-economic environment of the company, as well as management systems of the logistics supply chain, human resources, etc.https://www.strategybusiness.ru/jour/article/view/880инструментыбизнеспредпринимательствомаркетингпродажилогистикаинновацииинвестициичеловеческие ресурсы |
| spellingShingle | A. B. Khanmurzina M. S. Voroshilova BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY Стратегии бизнеса инструменты бизнес предпринимательство маркетинг продажи логистика инновации инвестиции человеческие ресурсы |
| title | BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY |
| title_full | BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY |
| title_fullStr | BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY |
| title_full_unstemmed | BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY |
| title_short | BUSINESS DEVELOPMENT INSTRUMENTS IN THE MODERN ECONOMY |
| title_sort | business development instruments in the modern economy |
| topic | инструменты бизнес предпринимательство маркетинг продажи логистика инновации инвестиции человеческие ресурсы |
| url | https://www.strategybusiness.ru/jour/article/view/880 |
| work_keys_str_mv | AT abkhanmurzina businessdevelopmentinstrumentsinthemoderneconomy AT msvoroshilova businessdevelopmentinstrumentsinthemoderneconomy |