BRINGING INNOVATION PRODUCTS ONTO EXTERNAL MARKET: AN EMPIRICAL ANALYSIS OF MEDICAL DEVICES INDUSTRY
The article is aimed at defining effective methods to manage promotion of high-tech products onto foreign markets, on basis of medical equipment market research. Key trends for development of medical equipment market in foreign countries are defined, which are consolidation of small laboratories and...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Real Economics Publishing House
2018-10-01
|
| Series: | Стратегические решения и риск-менеджмент |
| Subjects: | |
| Online Access: | https://www.jsdrm.ru/jour/article/view/786 |