BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS
The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best w...
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-07-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/26 |
| _version_ | 1826559760603807744 |
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| author | Olga Ju. Malinina |
| author_facet | Olga Ju. Malinina |
| author_sort | Olga Ju. Malinina |
| collection | DOAJ |
| description | The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best ways to develop a fashionable brand clothing store Hennes & Mauritz on the basis of benchmarking techniques. On the basis of conducted market research is a comparative analysis of the data from different perspectives. The result of the author’s study is a generalization of the ndings, the development of the key success factors that will allow to plan a successful trading activities in the future, based on the best experience of competitors. |
| first_indexed | 2024-03-12T03:06:37Z |
| format | Article |
| id | doaj.art-f3e42cccea1948a0bdce902aa3a4094e |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2025-03-14T09:05:31Z |
| publishDate | 2016-07-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-f3e42cccea1948a0bdce902aa3a4094e2025-03-02T12:40:59ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-07-0102485110.21686/2500-3925-2016-2-48-5125BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORSOlga Ju. Malinina0DGTUThe article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best ways to develop a fashionable brand clothing store Hennes & Mauritz on the basis of benchmarking techniques. On the basis of conducted market research is a comparative analysis of the data from different perspectives. The result of the author’s study is a generalization of the ndings, the development of the key success factors that will allow to plan a successful trading activities in the future, based on the best experience of competitors.https://statecon.rea.ru/jour/article/view/26бенчмаркингбизнес-концепцияцелевая аудиторияассортиментпродвижениеперсоналбизнес-процессыключевые факторы успехаключевые факторы успехаbenchmarkingbusiness concepttarget audienceselectionpromotionpersonnelbusiness processeskey success factors |
| spellingShingle | Olga Ju. Malinina BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS Статистика и экономика бенчмаркинг бизнес-концепция целевая аудитория ассортимент продвижение персонал бизнес-процессы ключевые факторы успеха ключевые факторы успеха benchmarking business concept target audience selection promotion personnel business processes key success factors |
| title | BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS |
| title_full | BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS |
| title_fullStr | BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS |
| title_full_unstemmed | BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS |
| title_short | BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS |
| title_sort | benchmarking practical tools identify key success factors |
| topic | бенчмаркинг бизнес-концепция целевая аудитория ассортимент продвижение персонал бизнес-процессы ключевые факторы успеха ключевые факторы успеха benchmarking business concept target audience selection promotion personnel business processes key success factors |
| url | https://statecon.rea.ru/jour/article/view/26 |
| work_keys_str_mv | AT olgajumalinina benchmarkingpracticaltoolsidentifykeysuccessfactors |