Summary: | The tourism and hospitality industry is of tremendous importance globally as it is the second largest source of job creation and income generation in the world. Government officials around the world therefore place huge emphasis on creating and developing funding bodies, associations, and/or organisations that help with the development of the hospitality and tourism industry of their countries by marketing themselves globally in the hopes of attracting tourism, which generates income and creates employment opportunities. Employees’ contributions are essential to ensuring that the hospitality and tourism industry is prosperous. It is therefore essential to study job satisfaction, and the different generations’ perceptions thereof, within this industry to determine how satisfaction levels can be improved, thus strengthening the industry. Employees contribute to an increase in efficiency in the hotel business when they are satisfied with their workplace. If hotel management is unaware of employees’ level of satisfaction or is unable to identify the aspects that make employees feel satisfied, then it should not be a surprise when hotel management ends up being confronted with poor performance, poor revenue or profit turnover, and poor customer retention problems. This study made use of questionnaires and was quantitative in nature. The questionnaire was distributed to hotel employees and the software STATA SE version 14 was used to analyse the data. This study reports on different generational groups that work in hotels in Polokwane, South Africa, as well as the elements that promote work contentment and discontentment. The outcomes of the study will assist in identifying the causes of low employee satisfaction in Polokwane’s hotel industry and open other avenues for research within the Polokwane hospitality industry that will better develop it.
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