PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN ROTI KAHANG JAYA DI KOTA KUPANG

PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN ROTI KAHANG JAYA DI KOTA KUPANG

This study aims to determine the effect of Brand Image to Purchasing Decisions at Kahang Jaya Bakery. The method of analysis used is Descriptive Analysis, Validity, Reliability, Factor Analysis, Simple Linear Analysis And Hypothesis Testing. The results of the Factor Analysis showed that the dimens...

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Bibliographic Details
Main Authors: Grendy Pandie, Thom W. A. Isliko
Format: Article
Language:English
Published: Universitas Nusa Cendana 2019-07-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/1360

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