Integrating systemic functional and cognitive approaches to multimodal discourse analysis

This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of viewing language and other semiotic systems as meaning-...

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Main Authors: Dezheng Feng, Elaine Espindola
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2013-07-01
Series:Ilha do Desterro
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/desterro/article/view/30154
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author Dezheng Feng
Elaine Espindola
author_facet Dezheng Feng
Elaine Espindola
author_sort Dezheng Feng
collection DOAJ
description This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of viewing language and other semiotic systems as meaning-making resource make it possible to integrate them in analyzing linguistic and multimodal data. Meanwhile, as far as multimodal discourse analysis is concerned, the theoretical strengths of systemic functional visual grammar and multimodal metaphor theory are able to bridge existing gaps. on the one hand, the systemic functional framework provides a comprehensive modeling of the visual realization of metaphor; on the other hand, conceptual metaphor theory provides an epistemological status to the semiotic description of visual images. Therefore, from the results here obtained, it is possible to conclude that the integration of these two major theoretical approaches is significant to furthering our understanding of multimodal discourse.
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spelling doaj.art-f40b9199461c412dbb9b7bf3b6fd66092022-12-21T19:14:28ZengUniversidade Federal de Santa CatarinaIlha do Desterro0101-48462175-80262013-07-0106408511010.5007/2175-8026.2013n64p8520391Integrating systemic functional and cognitive approaches to multimodal discourse analysisDezheng Feng0Elaine Espindola1The Hong Kong Polytechnic UniversityThe Hong Kong Polytechnic UniversityThis study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of viewing language and other semiotic systems as meaning-making resource make it possible to integrate them in analyzing linguistic and multimodal data. Meanwhile, as far as multimodal discourse analysis is concerned, the theoretical strengths of systemic functional visual grammar and multimodal metaphor theory are able to bridge existing gaps. on the one hand, the systemic functional framework provides a comprehensive modeling of the visual realization of metaphor; on the other hand, conceptual metaphor theory provides an epistemological status to the semiotic description of visual images. Therefore, from the results here obtained, it is possible to conclude that the integration of these two major theoretical approaches is significant to furthering our understanding of multimodal discourse.https://periodicos.ufsc.br/index.php/desterro/article/view/30154systemic functional theoryconceptual metaphor theorymultimodal discourse analysis
spellingShingle Dezheng Feng
Elaine Espindola
Integrating systemic functional and cognitive approaches to multimodal discourse analysis
Ilha do Desterro
systemic functional theory
conceptual metaphor theory
multimodal discourse analysis
title Integrating systemic functional and cognitive approaches to multimodal discourse analysis
title_full Integrating systemic functional and cognitive approaches to multimodal discourse analysis
title_fullStr Integrating systemic functional and cognitive approaches to multimodal discourse analysis
title_full_unstemmed Integrating systemic functional and cognitive approaches to multimodal discourse analysis
title_short Integrating systemic functional and cognitive approaches to multimodal discourse analysis
title_sort integrating systemic functional and cognitive approaches to multimodal discourse analysis
topic systemic functional theory
conceptual metaphor theory
multimodal discourse analysis
url https://periodicos.ufsc.br/index.php/desterro/article/view/30154
work_keys_str_mv AT dezhengfeng integratingsystemicfunctionalandcognitiveapproachestomultimodaldiscourseanalysis
AT elaineespindola integratingsystemicfunctionalandcognitiveapproachestomultimodaldiscourseanalysis