KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG

This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go-pay feature. With a sample size of 100 respondents selected...

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Bibliographic Details
Main Authors: Fadhillah Aliyah, Wiry Utami, Irda Irda
Format: Article
Language:English
Published: Universitas Bung Hatta 2021-01-01
Series:Jurnal Manajemen Universitas Bung Hatta
Online Access:https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/18342

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