(Not) Communicating the Environmental Friendliness of Food Packaging to Consumers—An Attribute- and Cue-Based Concept and Its Application

(Not) Communicating the Environmental Friendliness of Food Packaging to Consumers—An Attribute- and Cue-Based Concept and Its Application

While consumer understanding of and preferences for environmentally friendly packaging options have been well investigated, little is known about the environmentally friendly packaging attributes communicated to consumers by suppliers via packaging cues. We thus propose a literature-based attribute-...

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Bibliographic Details
Main Authors: Krisztina Rita Dörnyei, Anna-Sophia Bauer, Victoria Krauter, Carsten Herbes
Format: Article
Language:English
Published: MDPI AG 2022-05-01
Series:Foods
Subjects:
packaging
environmentally friendly
eco-friendly
sustainable
consumer
strategy
Online Access:https://www.mdpi.com/2304-8158/11/9/1371

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