Brand as a Part of the Strategic Development of Product Бренд как составляющая стратегического развития товара
The article deals with basic questions regarding terminology study the concepts of "brand" and "brand management", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-09-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2012/9_0/290_292.pdf |