Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas

The article analyzes rational approaches to the need to develop rural green tourism, the importance of which is actualized in the conditions of Russia's military aggression against Ukraine. The author believes that the key component in the development of the country's agrarian sphere is th...

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Main Authors: Holovnia Olena M., Potapov Vitalii P.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2023-05-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.problecon.com/export_pdf/problems-of-economy-2023-2_0-pages-31_40.pdf
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author Holovnia Olena M.
Potapov Vitalii P.
author_facet Holovnia Olena M.
Potapov Vitalii P.
author_sort Holovnia Olena M.
collection DOAJ
description The article analyzes rational approaches to the need to develop rural green tourism, the importance of which is actualized in the conditions of Russia's military aggression against Ukraine. The author believes that the key component in the development of the country's agrarian sphere is the comprehensive development of rural areas aimed at stable development of agricultural production, improvement of working and living conditions, and preservation of the natural environment of the population. The revival and further economic and social development of rural areas of Ukraine now is directly linked to the tourism industry, particularly green tourism. The author researched the phenomenon of gastronomic tourism and analyzed the problems of its development in the current conditions in Ukraine, generalizing the theoretical, methodical and practical aspects of the development of gastrotourism. The article presents gastronomic routes of the Vinnytsia region, which cover interesting historical places, architectural highlights, and well-known excursion projects. Vinnytsia region is rich in culinary traditions, which should become the basis for the development of gastronomic routes in the region, and the unique tourist «magnets» could be created in the communities. The sphere of gastrotourism has growth potential, but without the creation of additional «magnets» for tourists, it has no chance of independent realization. It is determined that clusters as integration structures are focused on creating new value within a network or reducing transactional and economic costs. They complement each other in production and sales chains or when implementing innovative projects. The initiators and coordinators of the creation of network organizations can be different institutions in accordance with the nature of the activities. Although wine clusters in Ukraine are developing as well, at the present moment this market has not reached its full potential.
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spelling doaj.art-f4582a53e59f4ee39a18e2920432fa802023-10-29T16:24:29ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2023-05-01256314010.32983/2222-0712-2023-2-31-40Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural AreasHolovnia Olena M.0https://orcid.org/0000-0002-8396-4846Potapov Vitalii P.1https://orcid.org/0000-0002-5400-2031Vinnytsia National Agrarian UniversityVinnytsia National Agrarian UniversityThe article analyzes rational approaches to the need to develop rural green tourism, the importance of which is actualized in the conditions of Russia's military aggression against Ukraine. The author believes that the key component in the development of the country's agrarian sphere is the comprehensive development of rural areas aimed at stable development of agricultural production, improvement of working and living conditions, and preservation of the natural environment of the population. The revival and further economic and social development of rural areas of Ukraine now is directly linked to the tourism industry, particularly green tourism. The author researched the phenomenon of gastronomic tourism and analyzed the problems of its development in the current conditions in Ukraine, generalizing the theoretical, methodical and practical aspects of the development of gastrotourism. The article presents gastronomic routes of the Vinnytsia region, which cover interesting historical places, architectural highlights, and well-known excursion projects. Vinnytsia region is rich in culinary traditions, which should become the basis for the development of gastronomic routes in the region, and the unique tourist «magnets» could be created in the communities. The sphere of gastrotourism has growth potential, but without the creation of additional «magnets» for tourists, it has no chance of independent realization. It is determined that clusters as integration structures are focused on creating new value within a network or reducing transactional and economic costs. They complement each other in production and sales chains or when implementing innovative projects. The initiators and coordinators of the creation of network organizations can be different institutions in accordance with the nature of the activities. Although wine clusters in Ukraine are developing as well, at the present moment this market has not reached its full potential. https://www.problecon.com/export_pdf/problems-of-economy-2023-2_0-pages-31_40.pdfrural green tourismrural areastourism clustersintegrationgastrotourismwine tourism.
spellingShingle Holovnia Olena M.
Potapov Vitalii P.
Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas
Bìznes Inform
rural green tourism
rural areas
tourism clusters
integration
gastrotourism
wine tourism.
title Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas
title_full Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas
title_fullStr Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas
title_full_unstemmed Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas
title_short Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas
title_sort integration processes in the sphere of rural green tourism as a factor in activating the development of rural areas
topic rural green tourism
rural areas
tourism clusters
integration
gastrotourism
wine tourism.
url https://www.problecon.com/export_pdf/problems-of-economy-2023-2_0-pages-31_40.pdf
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AT potapovvitaliip integrationprocessesinthesphereofruralgreentourismasafactorinactivatingthedevelopmentofruralareas