Strategies of Market Development of for Healthy Food Products in Hamadan
This study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis w...
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| Format: | Article |
| Language: | fas |
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Ferdowsi University of Mashhad
2014-03-01
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| Series: | مجله اقتصاد و توسعه کشاورزی |
| Subjects: | |
| Online Access: | http://jead.um.ac.ir/index.php/jead/article/view/28268 |
| _version_ | 1818620710604505088 |
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| author | vahid Azizi |
| author_facet | vahid Azizi |
| author_sort | vahid Azizi |
| collection | DOAJ |
| description | This study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis was conducted by ordinal Logit model with method of maximum Likelihood. According to the results, 32 percent of people do not tend to shopping healthy food products, 34.3 percent of people ignored shopping of healthy food products, 33.8 percent of them tend to shopping of healthy food products. The results of estimating the ordinal Logit model presented that strategies such as cognition indicators, environment lover, Advertising and Information, Education, Supportive and monitoring facilities, structural and Service facilities and economic indicator should be considered as marketing strategies to develop healthy food products. In order to develop the healthy food market, the long term programs in the three sectors of products, consumption and marketing should be considered from specific purposes. |
| first_indexed | 2024-12-16T17:57:42Z |
| format | Article |
| id | doaj.art-f45d73c1d6a941af87ad01ffc2f73e33 |
| institution | Directory Open Access Journal |
| issn | 2008-4722 2423-3951 |
| language | fas |
| last_indexed | 2024-12-16T17:57:42Z |
| publishDate | 2014-03-01 |
| publisher | Ferdowsi University of Mashhad |
| record_format | Article |
| series | مجله اقتصاد و توسعه کشاورزی |
| spelling | doaj.art-f45d73c1d6a941af87ad01ffc2f73e332022-12-21T22:22:07ZfasFerdowsi University of Mashhadمجله اقتصاد و توسعه کشاورزی2008-47222423-39512014-03-01139153283377197Strategies of Market Development of for Healthy Food Products in Hamadanvahid AziziThis study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis was conducted by ordinal Logit model with method of maximum Likelihood. According to the results, 32 percent of people do not tend to shopping healthy food products, 34.3 percent of people ignored shopping of healthy food products, 33.8 percent of them tend to shopping of healthy food products. The results of estimating the ordinal Logit model presented that strategies such as cognition indicators, environment lover, Advertising and Information, Education, Supportive and monitoring facilities, structural and Service facilities and economic indicator should be considered as marketing strategies to develop healthy food products. In order to develop the healthy food market, the long term programs in the three sectors of products, consumption and marketing should be considered from specific purposes.http://jead.um.ac.ir/index.php/jead/article/view/28268Keywords: Strategy, Market Development, Healthy Food Products, Ordinal Logit Model, Hamadan |
| spellingShingle | vahid Azizi Strategies of Market Development of for Healthy Food Products in Hamadan مجله اقتصاد و توسعه کشاورزی Keywords: Strategy, Market Development, Healthy Food Products, Ordinal Logit Model, Hamadan |
| title | Strategies of Market Development of for Healthy Food Products in Hamadan |
| title_full | Strategies of Market Development of for Healthy Food Products in Hamadan |
| title_fullStr | Strategies of Market Development of for Healthy Food Products in Hamadan |
| title_full_unstemmed | Strategies of Market Development of for Healthy Food Products in Hamadan |
| title_short | Strategies of Market Development of for Healthy Food Products in Hamadan |
| title_sort | strategies of market development of for healthy food products in hamadan |
| topic | Keywords: Strategy, Market Development, Healthy Food Products, Ordinal Logit Model, Hamadan |
| url | http://jead.um.ac.ir/index.php/jead/article/view/28268 |
| work_keys_str_mv | AT vahidazizi strategiesofmarketdevelopmentofforhealthyfoodproductsinhamadan |