An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination
<p>Although tourist cards and cultural routes have been interesting innovations when they were launched on the international tourism market, they are rarely implemented in Romanian tourism destinations, especially in an integrated manner. This paper presents a theoretical model regarding the i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Babes-Bolyai University, Cluj-Napoca
2015-10-01
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| Series: | Transylvanian Review of Administrative Sciences |
| Subjects: | |
| Online Access: | https://rtsa.ro/tras/index.php/tras/article/view/454 |
| _version_ | 1797262681636339712 |
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| author | Ana ISPAS Cristinel Petrișor CONSTANTIN Adina Nicoleta CANDREA |
| author_facet | Ana ISPAS Cristinel Petrișor CONSTANTIN Adina Nicoleta CANDREA |
| author_sort | Ana ISPAS |
| collection | DOAJ |
| description | <p>Although tourist cards and cultural routes have been interesting innovations when they were launched on the international tourism market, they are rarely implemented in Romanian tourism destinations, especially in an integrated manner. This paper presents a theoretical model regarding the integration of tourist cards in cultural routes, based on the assumption that tourists who are interested in both products have similar demographic and travel characteristics. The research results outline only the infl uence of tourists’ travel characteristics on their interest to buy cultural routes and tourist cards. Leisure travelers should be the main targeted segment, as their probability to buy such products is higher than in the case of business or VFR (visit friends and relatives) tourists. These results can assist the Destination Management Organizations (DMOs) regarding the choice of marketing strategies aimed at integrating cultural routes in a tourist card.</p> |
| first_indexed | 2024-03-11T11:47:27Z |
| format | Article |
| id | doaj.art-f46f03f6302447418379796893cd555e |
| institution | Directory Open Access Journal |
| issn | 1842-2845 |
| language | English |
| last_indexed | 2024-04-25T00:00:59Z |
| publishDate | 2015-10-01 |
| publisher | Babes-Bolyai University, Cluj-Napoca |
| record_format | Article |
| series | Transylvanian Review of Administrative Sciences |
| spelling | doaj.art-f46f03f6302447418379796893cd555e2024-03-14T07:28:36ZengBabes-Bolyai University, Cluj-NapocaTransylvanian Review of Administrative Sciences1842-28452015-10-011146107125470An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian DestinationAna ISPAS0Cristinel Petrișor CONSTANTIN1Adina Nicoleta CANDREA2Professor, Transilvania University of Brașov, RomaniaAssociated professor, Transilvania University of Brașov, RomaniaLecturer, Transilvania University of Brașov, Romania<p>Although tourist cards and cultural routes have been interesting innovations when they were launched on the international tourism market, they are rarely implemented in Romanian tourism destinations, especially in an integrated manner. This paper presents a theoretical model regarding the integration of tourist cards in cultural routes, based on the assumption that tourists who are interested in both products have similar demographic and travel characteristics. The research results outline only the infl uence of tourists’ travel characteristics on their interest to buy cultural routes and tourist cards. Leisure travelers should be the main targeted segment, as their probability to buy such products is higher than in the case of business or VFR (visit friends and relatives) tourists. These results can assist the Destination Management Organizations (DMOs) regarding the choice of marketing strategies aimed at integrating cultural routes in a tourist card.</p>https://rtsa.ro/tras/index.php/tras/article/view/454tourist card, cultural route, tourism destination, destination management organization, tourists. |
| spellingShingle | Ana ISPAS Cristinel Petrișor CONSTANTIN Adina Nicoleta CANDREA An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination Transylvanian Review of Administrative Sciences tourist card, cultural route, tourism destination, destination management organization, tourists. |
| title | An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination |
| title_full | An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination |
| title_fullStr | An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination |
| title_full_unstemmed | An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination |
| title_short | An Examination of Visitors’ Interest in Tourist Cards and Cultural Routes in the Case of a Romanian Destination |
| title_sort | examination of visitors interest in tourist cards and cultural routes in the case of a romanian destination |
| topic | tourist card, cultural route, tourism destination, destination management organization, tourists. |
| url | https://rtsa.ro/tras/index.php/tras/article/view/454 |
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