Developing Language Operative Capacity in a Subsidiary of a German MNC in China
One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise cor...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2021-04-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
| Subjects: | |
| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/75495 |
| _version_ | 1817981663632687104 |
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| author | Ke Zhao Xiaowen Ye Yu Zhang Thomas Wienold |
| author_facet | Ke Zhao Xiaowen Ye Yu Zhang Thomas Wienold |
| author_sort | Ke Zhao |
| collection | DOAJ |
| description |
One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise corporate language operative capacity and investigate how it is developed at a German multinational corporation that specialises in providing business software. Participants in this study were six staff members at different levels, namely two vice presidents and four senior managers from different departments. Data were collected through in-depth interviews and document analysis. Qualitative analyses indicated senior management’s conceptualisation of languages as a sophisticated, dynamic and multi-functioning system in support of the company’s global strategy. Developing corporate language operative capacity requires the acquisition, deployment and development of language resources derived from interactions among human capital, social-cultural capital and technological capital. Analyses of the data also identified middle-level management’s role in designing and implementing language-related activities to support the corporate goal of developing corporate language operative capacity
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| first_indexed | 2024-04-13T23:10:16Z |
| format | Article |
| id | doaj.art-f477d881cc2849c0881e6d706eb2e3ea |
| institution | Directory Open Access Journal |
| issn | 1576-4737 |
| language | deu |
| last_indexed | 2024-04-13T23:10:16Z |
| publishDate | 2021-04-01 |
| publisher | Ediciones Complutense |
| record_format | Article |
| series | Círculo de Lingüística Aplicada a la Comunicación |
| spelling | doaj.art-f477d881cc2849c0881e6d706eb2e3ea2022-12-22T02:25:36ZdeuEdiciones ComplutenseCírculo de Lingüística Aplicada a la Comunicación1576-47372021-04-018610.5209/clac.75495Developing Language Operative Capacity in a Subsidiary of a German MNC in ChinaKe ZhaoXiaowen YeYu ZhangThomas Wienold One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise corporate language operative capacity and investigate how it is developed at a German multinational corporation that specialises in providing business software. Participants in this study were six staff members at different levels, namely two vice presidents and four senior managers from different departments. Data were collected through in-depth interviews and document analysis. Qualitative analyses indicated senior management’s conceptualisation of languages as a sophisticated, dynamic and multi-functioning system in support of the company’s global strategy. Developing corporate language operative capacity requires the acquisition, deployment and development of language resources derived from interactions among human capital, social-cultural capital and technological capital. Analyses of the data also identified middle-level management’s role in designing and implementing language-related activities to support the corporate goal of developing corporate language operative capacity https://revistas.ucm.es/index.php/CLAC/article/view/75495language operative capacityconceptualisationsenior and middle managementlanguage strategysubsidiary of a German MNC |
| spellingShingle | Ke Zhao Xiaowen Ye Yu Zhang Thomas Wienold Developing Language Operative Capacity in a Subsidiary of a German MNC in China Círculo de Lingüística Aplicada a la Comunicación language operative capacity conceptualisation senior and middle management language strategy subsidiary of a German MNC |
| title | Developing Language Operative Capacity in a Subsidiary of a German MNC in China |
| title_full | Developing Language Operative Capacity in a Subsidiary of a German MNC in China |
| title_fullStr | Developing Language Operative Capacity in a Subsidiary of a German MNC in China |
| title_full_unstemmed | Developing Language Operative Capacity in a Subsidiary of a German MNC in China |
| title_short | Developing Language Operative Capacity in a Subsidiary of a German MNC in China |
| title_sort | developing language operative capacity in a subsidiary of a german mnc in china |
| topic | language operative capacity conceptualisation senior and middle management language strategy subsidiary of a German MNC |
| url | https://revistas.ucm.es/index.php/CLAC/article/view/75495 |
| work_keys_str_mv | AT kezhao developinglanguageoperativecapacityinasubsidiaryofagermanmncinchina AT xiaowenye developinglanguageoperativecapacityinasubsidiaryofagermanmncinchina AT yuzhang developinglanguageoperativecapacityinasubsidiaryofagermanmncinchina AT thomaswienold developinglanguageoperativecapacityinasubsidiaryofagermanmncinchina |