Developing Language Operative Capacity in a Subsidiary of a German MNC in China
One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise cor...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Ediciones Complutense
2021-04-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
| Subjects: | |
| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/75495 |