Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior
Much of human behavior is influenced by social norms. Although communication represents one important mechanism through which norms are formed and disseminated, the role of communication has not yet received sufficient attention in social norms research. The present paper develops a communication pe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2019-03-01
|
| Series: | Studies in Communication, Media |
| Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2019-1-6 |
| _version_ | 1818839834033127424 |
|---|---|
| author | Sarah Geber Dorothée Hefner |
| author_facet | Sarah Geber Dorothée Hefner |
| author_sort | Sarah Geber |
| collection | DOAJ |
| description | Much of human behavior is influenced by social norms. Although communication represents one important mechanism through which norms are formed and disseminated, the role of communication has not yet received sufficient attention in social norms research. The present paper develops a communication perspective on normative social influences by applying the theory of normative social behavior (TNSB) as a guiding framework. Taking into account recent and significant changes in our media environment, propositions on the role of communication with referent others (online and offline) a) in the building of norms and b) for the moderation of normative social influences on behaviors are stated. We discuss the benefits and limitations of our communication perspective and raise questions that should be considered in future research. |
| first_indexed | 2024-12-19T04:00:35Z |
| format | Article |
| id | doaj.art-f485840da19d44ffb280818d83285ac1 |
| institution | Directory Open Access Journal |
| issn | 2192-4007 |
| language | deu |
| last_indexed | 2024-12-19T04:00:35Z |
| publishDate | 2019-03-01 |
| publisher | Nomos Verlagsgesellschaft mbH & Co. KG |
| record_format | Article |
| series | Studies in Communication, Media |
| spelling | doaj.art-f485840da19d44ffb280818d83285ac12022-12-21T20:36:41ZdeuNomos Verlagsgesellschaft mbH & Co. KGStudies in Communication, Media2192-40072019-03-018162810.5771/2192-4007-2019-1-610577121924007201916Social norms as communicative phenomena: A communication perspective on the theory of normative social behaviorSarah GeberDorothée HefnerMuch of human behavior is influenced by social norms. Although communication represents one important mechanism through which norms are formed and disseminated, the role of communication has not yet received sufficient attention in social norms research. The present paper develops a communication perspective on normative social influences by applying the theory of normative social behavior (TNSB) as a guiding framework. Taking into account recent and significant changes in our media environment, propositions on the role of communication with referent others (online and offline) a) in the building of norms and b) for the moderation of normative social influences on behaviors are stated. We discuss the benefits and limitations of our communication perspective and raise questions that should be considered in future research.https://www.nomos-elibrary.de/10.5771/2192-4007-2019-1-6 |
| spellingShingle | Sarah Geber Dorothée Hefner Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior Studies in Communication, Media |
| title | Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior |
| title_full | Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior |
| title_fullStr | Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior |
| title_full_unstemmed | Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior |
| title_short | Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior |
| title_sort | social norms as communicative phenomena a communication perspective on the theory of normative social behavior |
| url | https://www.nomos-elibrary.de/10.5771/2192-4007-2019-1-6 |
| work_keys_str_mv | AT sarahgeber socialnormsascommunicativephenomenaacommunicationperspectiveonthetheoryofnormativesocialbehavior AT dorotheehefner socialnormsascommunicativephenomenaacommunicationperspectiveonthetheoryofnormativesocialbehavior |