Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship
This research is a qualitative study with a case study approach. This research was conducted in one Micro, Small and Medium Enterprise, Omah Maha. Omah Maha is a Micro, Small and Medium Enterprise organized by a group of students supported by Politeknik Negeri Samarinda. This research aimed to know...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2023-05-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/45264 |
| _version_ | 1827356632405770240 |
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| author | Puji Astuti Amalia Herdi Syam Maulita Shanty Yahya Syafei Karim |
| author_facet | Puji Astuti Amalia Herdi Syam Maulita Shanty Yahya Syafei Karim |
| author_sort | Puji Astuti Amalia |
| collection | DOAJ |
| description | This research is a qualitative study with a case study approach. This research was conducted in one Micro, Small and Medium Enterprise, Omah Maha. Omah Maha is a Micro, Small and Medium Enterprise organized by a group of students supported by Politeknik Negeri Samarinda. This research aimed to know consumers' perceptions of the hamper Omah Maha produced. The hamper created by Omah Maha is unique since it is a new business supported by Politeknik Negeri Samarinda, yet it is well known. Moreover, it has produced more than 50 packages in the first month. The research was conducted from September to November 2022. The data were collected through questionnaires, interviews and documentation. The subjects of the study were the consumers who met the criteria of this study. The data were analyzed and described qualitatively. The study found that the consumers had some perceptions of the hamper produced by Omah Maha, such as the price being affordable since the consumers could decide the price range. Furthermore, the strategy of promotion was interesting. Omah Maha used some digital platforms to advertise their product and offer special prices in the advertisement. The consumers also thought that the hamper had cultural value. Moreover, social factors, location and excellent service are also some factors that were considered.
Keywords: consumers' perceptions, hamper, cultural value, Omah Maha, case study |
| first_indexed | 2024-03-08T05:12:40Z |
| format | Article |
| id | doaj.art-f4a29c5329194809baeb859ed802928c |
| institution | Directory Open Access Journal |
| issn | 2407-5434 2407-7321 |
| language | English |
| last_indexed | 2024-03-08T05:12:40Z |
| publishDate | 2023-05-01 |
| publisher | Bogor Agricultural University |
| record_format | Article |
| series | Indonesian Journal of Business and Entrepreneurship |
| spelling | doaj.art-f4a29c5329194809baeb859ed802928c2024-02-07T07:27:30ZengBogor Agricultural UniversityIndonesian Journal of Business and Entrepreneurship2407-54342407-73212023-05-019226626610.17358/ijbe.9.2.26645264Consumers' Perception of Omah Maha Hampers of College Students' EntrepreneurshipPuji Astuti Amalia0Herdi Syam1Maulita2Shanty Yahya3Syafei Karim4Politeknik Negeri SamarindaPoliteknik Negeri SamarindaPoliteknik Negeri SamarindaPoliteknik Negeri SamarindaPoliteknik Pertanian Negeri SamarindaThis research is a qualitative study with a case study approach. This research was conducted in one Micro, Small and Medium Enterprise, Omah Maha. Omah Maha is a Micro, Small and Medium Enterprise organized by a group of students supported by Politeknik Negeri Samarinda. This research aimed to know consumers' perceptions of the hamper Omah Maha produced. The hamper created by Omah Maha is unique since it is a new business supported by Politeknik Negeri Samarinda, yet it is well known. Moreover, it has produced more than 50 packages in the first month. The research was conducted from September to November 2022. The data were collected through questionnaires, interviews and documentation. The subjects of the study were the consumers who met the criteria of this study. The data were analyzed and described qualitatively. The study found that the consumers had some perceptions of the hamper produced by Omah Maha, such as the price being affordable since the consumers could decide the price range. Furthermore, the strategy of promotion was interesting. Omah Maha used some digital platforms to advertise their product and offer special prices in the advertisement. The consumers also thought that the hamper had cultural value. Moreover, social factors, location and excellent service are also some factors that were considered. Keywords: consumers' perceptions, hamper, cultural value, Omah Maha, case studyhttps://journal.ipb.ac.id/index.php/ijbe/article/view/45264 |
| spellingShingle | Puji Astuti Amalia Herdi Syam Maulita Shanty Yahya Syafei Karim Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship Indonesian Journal of Business and Entrepreneurship |
| title | Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship |
| title_full | Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship |
| title_fullStr | Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship |
| title_full_unstemmed | Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship |
| title_short | Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship |
| title_sort | consumers perception of omah maha hampers of college students entrepreneurship |
| url | https://journal.ipb.ac.id/index.php/ijbe/article/view/45264 |
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