Identifying Consumer Preferences From User-Generated Content on Amazon.Com by Leveraging Machine Learning
Inexperienced consumers may have high uncertainty about experience goods that require technical knowledge and skills to operate effectively; therefore, experienced consumers’ prior reviews can be useful for inexperienced consumers. However, one-sided review systems (e.g., Amazon) only pro...
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| Format: | Article |
| Language: | English |
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IEEE
2021-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/9590517/ |
