Customer-Perceived Insecurity of Online Shopping Environment
Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2013-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/677 |
| _version_ | 1797911822166130688 |
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| author | Matea Matic Katija Vojvodic |
| author_facet | Matea Matic Katija Vojvodic |
| author_sort | Matea Matic |
| collection | DOAJ |
| description |
Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and intentions towards online purchasing. The data was collected through survey questionnaire using the purposive sample of 253 Croatian students from the University of Dubrovnik. Research results indicate a significant relationship between the insecurity of Internet usage and online purchase decision. Additionally, a significant relationship was found between the insecurity of Internet usage and consumers’ attitudes and intentions towards online purchasing. The overall analysis reveals that consumers have positive attitudes and intentions towards online purchasing whilst insecurity towards online purchasing lowers when online purchases are made more frequently.
Keywords: insecurity of Internet usage; online purchase decision; online purchase intention
JEL Classifications: D12; L81
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| first_indexed | 2024-04-10T11:46:46Z |
| format | Article |
| id | doaj.art-f4bd2ea744eb480ab92ca8a15826b9b6 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T11:46:46Z |
| publishDate | 2013-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-f4bd2ea744eb480ab92ca8a15826b9b62023-02-15T16:17:20ZengEconJournalsInternational Review of Management and Marketing2146-44052013-12-0141Customer-Perceived Insecurity of Online Shopping EnvironmentMatea MaticKatija Vojvodic Customer-perceived insecurity of online shopping environment has become one of the major obstacles to the growth of electronic commerce. The main purpose of this study was to examine the influence of insecurity of Internet usage towards online purchase decision as well as consumers’ attitudes and intentions towards online purchasing. The data was collected through survey questionnaire using the purposive sample of 253 Croatian students from the University of Dubrovnik. Research results indicate a significant relationship between the insecurity of Internet usage and online purchase decision. Additionally, a significant relationship was found between the insecurity of Internet usage and consumers’ attitudes and intentions towards online purchasing. The overall analysis reveals that consumers have positive attitudes and intentions towards online purchasing whilst insecurity towards online purchasing lowers when online purchases are made more frequently. Keywords: insecurity of Internet usage; online purchase decision; online purchase intention JEL Classifications: D12; L81 https://www.econjournals.com/index.php/irmm/article/view/677 |
| spellingShingle | Matea Matic Katija Vojvodic Customer-Perceived Insecurity of Online Shopping Environment International Review of Management and Marketing |
| title | Customer-Perceived Insecurity of Online Shopping Environment |
| title_full | Customer-Perceived Insecurity of Online Shopping Environment |
| title_fullStr | Customer-Perceived Insecurity of Online Shopping Environment |
| title_full_unstemmed | Customer-Perceived Insecurity of Online Shopping Environment |
| title_short | Customer-Perceived Insecurity of Online Shopping Environment |
| title_sort | customer perceived insecurity of online shopping environment |
| url | https://www.econjournals.com/index.php/irmm/article/view/677 |
| work_keys_str_mv | AT mateamatic customerperceivedinsecurityofonlineshoppingenvironment AT katijavojvodic customerperceivedinsecurityofonlineshoppingenvironment |