Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality»
The basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark depending on price-quality has been grounded. Nine price sub-strategies...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_37_47_0.pdf |
| Summary: | The basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark depending on price-quality has been grounded. Nine price sub-strategies that manufacturers use to achieve their marketing goals on the market have been considered. An effective pricing strategy for the new product depending on price-quality has been created. There are some methods of prices policy for new products depending on the level of their quality. |
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| ISSN: | 2218-4511 |