Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality»
The basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark depending on price-quality has been grounded. Nine price sub-strategies...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_37_47_0.pdf |
| _version_ | 1797335357866377216 |
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| author | V.O. Onyskiv |
| author_facet | V.O. Onyskiv |
| author_sort | V.O. Onyskiv |
| collection | DOAJ |
| description | The basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark depending on price-quality has been grounded. Nine price sub-strategies that manufacturers use to achieve their marketing goals on the market have been considered. An effective pricing strategy for the new product depending on price-quality has been created. There are some methods of prices policy for new products depending on the level of their quality. |
| first_indexed | 2024-03-08T08:36:52Z |
| format | Article |
| id | doaj.art-f4c6ba6eebaf4fac90226cc74aecbdb6 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:36:52Z |
| publishDate | 2011-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-f4c6ba6eebaf4fac90226cc74aecbdb62024-02-02T01:19:03ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-03-01223747Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality»V.O. OnyskivThe basic elements of competitiveness such as quality and price of a new product on market are explored and highlighted. The main principle which is used by commercial enterprises as marketing approach to promote a new trademark depending on price-quality has been grounded. Nine price sub-strategies that manufacturers use to achieve their marketing goals on the market have been considered. An effective pricing strategy for the new product depending on price-quality has been created. There are some methods of prices policy for new products depending on the level of their quality.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_37_47_0.pdfefficiency pricing strategycompetitive new productsnew product promotionprice and quality products dependenceconsumer value innovation dependenceproduct-pricing strategy innovations |
| spellingShingle | V.O. Onyskiv Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» Marketing i Menedžment Innovacij efficiency pricing strategy competitive new products new product promotion price and quality products dependence consumer value innovation dependence product-pricing strategy innovations |
| title | Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» |
| title_full | Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» |
| title_fullStr | Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» |
| title_full_unstemmed | Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» |
| title_short | Elements improvement of system approach of new trademark for promotion according to the dependence product «price-quality» |
| title_sort | elements improvement of system approach of new trademark for promotion according to the dependence product price quality |
| topic | efficiency pricing strategy competitive new products new product promotion price and quality products dependence consumer value innovation dependence product-pricing strategy innovations |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_37_47_0.pdf |
| work_keys_str_mv | AT voonyskiv elementsimprovementofsystemapproachofnewtrademarkforpromotionaccordingtothedependenceproductpricequality |