The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise

The article is aimed at systematizing the criteria for selecting basic strategies for the foreign economic activity (FEA) of enterprise by estimating the extent of their impact on the sustained economic growth of the enterprise in the external market in the long perspective, taking account of advant...

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Main Authors: Poliakova Yana O., Baskovych Daryna V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2017-10-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2017-10_0-pages-80_84.pdf
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author Poliakova Yana O.
Baskovych Daryna V.
author_facet Poliakova Yana O.
Baskovych Daryna V.
author_sort Poliakova Yana O.
collection DOAJ
description The article is aimed at systematizing the criteria for selecting basic strategies for the foreign economic activity (FEA) of enterprise by estimating the extent of their impact on the sustained economic growth of the enterprise in the external market in the long perspective, taking account of advantages and disadvantages of the available strategic alternatives. The article considers the essential characterization of the strategies of FEA; the basic strategies for entry into the external market have been allocated; a comparative analysis of the advantages and disadvantages of strategic alternatives to their implementation has been carried out. Criteria for selecting the basic strategy of the FEA of enterprise have been systematized. The authors substantiate the selection of the variant of a business-oriented strategic alternative that would provide maximizing the profits in the short and medium term perspective or would ensure a positive development of the enterprise’s reputation, on condition that a certain resource level, strategic flexibility, and capacities for overcoming the external market entry barriers are available.
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spelling doaj.art-f4cfa1d1fdee43c98b2cbeb4958ecc412022-12-22T00:08:21ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2017-10-01104778084The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of EnterprisePoliakova Yana O.0Baskovych Daryna V. 1Candidate of Sciences (Economics), Associate Professor, Department of International Economics and Management of Foreign Economic Activity, Simon Kuznets Kharkiv National University of EconomicsMaster, Simon Kuznets Kharkiv National University of Economics The article is aimed at systematizing the criteria for selecting basic strategies for the foreign economic activity (FEA) of enterprise by estimating the extent of their impact on the sustained economic growth of the enterprise in the external market in the long perspective, taking account of advantages and disadvantages of the available strategic alternatives. The article considers the essential characterization of the strategies of FEA; the basic strategies for entry into the external market have been allocated; a comparative analysis of the advantages and disadvantages of strategic alternatives to their implementation has been carried out. Criteria for selecting the basic strategy of the FEA of enterprise have been systematized. The authors substantiate the selection of the variant of a business-oriented strategic alternative that would provide maximizing the profits in the short and medium term perspective or would ensure a positive development of the enterprise’s reputation, on condition that a certain resource level, strategic flexibility, and capacities for overcoming the external market entry barriers are available.http://www.business-inform.net/export_pdf/business-inform-2017-10_0-pages-80_84.pdfforeign economic activities of enterprisestrategy of foreign economic activitystrategic alternativesselection criteria
spellingShingle Poliakova Yana O.
Baskovych Daryna V.
The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise
Bìznes Inform
foreign economic activities of enterprise
strategy of foreign economic activity
strategic alternatives
selection criteria
title The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise
title_full The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise
title_fullStr The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise
title_full_unstemmed The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise
title_short The Selection Criteria for the Basic Strategies of the Foreign Economic Activity of Enterprise
title_sort selection criteria for the basic strategies of the foreign economic activity of enterprise
topic foreign economic activities of enterprise
strategy of foreign economic activity
strategic alternatives
selection criteria
url http://www.business-inform.net/export_pdf/business-inform-2017-10_0-pages-80_84.pdf
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