Komodifikasi Budaya dalam Tayangan Televisi

The aim of the media may have sacred or profane, materially and spiritually, lasting and temporary characteristics. However, media should be related with social control and order. As consequence, media also can be used for many aims that somewhat different by various interests, groups and community...

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Main Author: Mohammad Zamroni
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2006-10-01
Series:Jurnal Komunikasi
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/7087
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author Mohammad Zamroni
author_facet Mohammad Zamroni
author_sort Mohammad Zamroni
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description The aim of the media may have sacred or profane, materially and spiritually, lasting and temporary characteristics. However, media should be related with social control and order. As consequence, media also can be used for many aims that somewhat different by various interests, groups and community sector. We need the existence of mass media anyway, as source of information, entertainment, persuasion, cultural transmission, to motivate social cohesion, control, correlation, and social inheritance. Otherwise, the problem will be different when the mass media has great importance from various groups whether the authorities, capitalists, media workers and others, that on the contrary put them on “top of the topâ€. It means the community interest as public who in fact become the object has been badly emasculated. With the excuse to preserve the continuity of media industry, the mass media performs commodities in all aspect of human live such as economy, politic, social, culture, and even has spread into religion.
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spelling doaj.art-f4df6326d6c84739b192dec7f56d77172022-12-21T17:34:04ZengDepartment of Communications, Universitas Islam IndonesiaJurnal Komunikasi1907-848X2548-76472006-10-011165746232Komodifikasi Budaya dalam Tayangan TelevisiMohammad Zamroni0Center for Communication and Culture Studies (C3SY) YogyakartaThe aim of the media may have sacred or profane, materially and spiritually, lasting and temporary characteristics. However, media should be related with social control and order. As consequence, media also can be used for many aims that somewhat different by various interests, groups and community sector. We need the existence of mass media anyway, as source of information, entertainment, persuasion, cultural transmission, to motivate social cohesion, control, correlation, and social inheritance. Otherwise, the problem will be different when the mass media has great importance from various groups whether the authorities, capitalists, media workers and others, that on the contrary put them on “top of the topâ€. It means the community interest as public who in fact become the object has been badly emasculated. With the excuse to preserve the continuity of media industry, the mass media performs commodities in all aspect of human live such as economy, politic, social, culture, and even has spread into religion.https://journal.uii.ac.id/jurnal-komunikasi/article/view/7087
spellingShingle Mohammad Zamroni
Komodifikasi Budaya dalam Tayangan Televisi
Jurnal Komunikasi
title Komodifikasi Budaya dalam Tayangan Televisi
title_full Komodifikasi Budaya dalam Tayangan Televisi
title_fullStr Komodifikasi Budaya dalam Tayangan Televisi
title_full_unstemmed Komodifikasi Budaya dalam Tayangan Televisi
title_short Komodifikasi Budaya dalam Tayangan Televisi
title_sort komodifikasi budaya dalam tayangan televisi
url https://journal.uii.ac.id/jurnal-komunikasi/article/view/7087
work_keys_str_mv AT mohammadzamroni komodifikasibudayadalamtayangantelevisi