Inverted U-shaped model: How frequent repetition affects perceived risk
We asked how repeated media reports on technological hazards influence an individual's risk perception. We looked for two contradictory effects, an increasing effect of repetition on perceived risk with the first few repetitions and a decreasing effect with later repetitions, leading to the in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2015-05-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/14/141103b/jdm141103b.pdf |
| _version_ | 1797714605233930240 |
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| author | Xi Lu Xiaofei Xie Lu Liu |
| author_facet | Xi Lu Xiaofei Xie Lu Liu |
| author_sort | Xi Lu |
| collection | DOAJ |
| description | We asked how repeated media reports on technological hazards
influence an individual's risk perception. We looked for two contradictory
effects, an increasing effect of repetition on perceived risk with the first
few repetitions and a decreasing effect with later repetitions, leading to the
inverted U-shaped pattern. In an experiment, we demonstrated the inverted
U-shaped relationship between the repetition and perceived risk in the context
of food risk. The finding broadens the range of mere-exposure effects and
indicates that exposure to risk information can be a double-edged sword, which
brings either an increasing or a decreasing perceived risk. |
| first_indexed | 2024-03-12T07:54:25Z |
| format | Article |
| id | doaj.art-f4e31e58701b4fad82304935415aa812 |
| institution | Directory Open Access Journal |
| issn | 1930-2975 |
| language | English |
| last_indexed | 2024-03-12T07:54:25Z |
| publishDate | 2015-05-01 |
| publisher | Cambridge University Press |
| record_format | Article |
| series | Judgment and Decision Making |
| spelling | doaj.art-f4e31e58701b4fad82304935415aa8122023-09-02T20:23:53ZengCambridge University PressJudgment and Decision Making1930-29752015-05-01103219224Inverted U-shaped model: How frequent repetition affects perceived riskXi LuXiaofei XieLu LiuWe asked how repeated media reports on technological hazards influence an individual's risk perception. We looked for two contradictory effects, an increasing effect of repetition on perceived risk with the first few repetitions and a decreasing effect with later repetitions, leading to the inverted U-shaped pattern. In an experiment, we demonstrated the inverted U-shaped relationship between the repetition and perceived risk in the context of food risk. The finding broadens the range of mere-exposure effects and indicates that exposure to risk information can be a double-edged sword, which brings either an increasing or a decreasing perceived risk.http://journal.sjdm.org/14/141103b/jdm141103b.pdfrepetition perceived risk inverted U-shaped model.NAKeywords |
| spellingShingle | Xi Lu Xiaofei Xie Lu Liu Inverted U-shaped model: How frequent repetition affects perceived risk Judgment and Decision Making repetition perceived risk inverted U-shaped model.NAKeywords |
| title | Inverted U-shaped
model: How frequent repetition affects perceived risk |
| title_full | Inverted U-shaped
model: How frequent repetition affects perceived risk |
| title_fullStr | Inverted U-shaped
model: How frequent repetition affects perceived risk |
| title_full_unstemmed | Inverted U-shaped
model: How frequent repetition affects perceived risk |
| title_short | Inverted U-shaped
model: How frequent repetition affects perceived risk |
| title_sort | inverted u shaped model how frequent repetition affects perceived risk |
| topic | repetition perceived risk inverted U-shaped model.NAKeywords |
| url | http://journal.sjdm.org/14/141103b/jdm141103b.pdf |
| work_keys_str_mv | AT xilu invertedushapedmodelhowfrequentrepetitionaffectsperceivedrisk AT xiaofeixie invertedushapedmodelhowfrequentrepetitionaffectsperceivedrisk AT luliu invertedushapedmodelhowfrequentrepetitionaffectsperceivedrisk |