Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations
The increasing competitive pressures and dynamic user preferences have resulted in a fast-paced and uncertain business environment. In the face of these circumstances, organizations are looking into alternatives to incorporate flexibility to become more adaptive and responsive to change. In this lin...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-03-01
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| Series: | Buildings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-5309/11/3/115 |
| _version_ | 1797541436352102400 |
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| author | Natalia Echeverri Tuuli Jylhä Philip Koppels |
| author_facet | Natalia Echeverri Tuuli Jylhä Philip Koppels |
| author_sort | Natalia Echeverri |
| collection | DOAJ |
| description | The increasing competitive pressures and dynamic user preferences have resulted in a fast-paced and uncertain business environment. In the face of these circumstances, organizations are looking into alternatives to incorporate flexibility to become more adaptive and responsive to change. In this line, co-working, typically associated with freelancers, entrepreneurs, and startups, has become a particularly interesting alternative in the market that has caught the attention of corporate occupiers. Therefore, the aim of this paper is to identify co-working strategies that can be implemented as part of the corporate real estate portfolio, in alignment with the flexibility demands of the organization. This nascent research topic is studied through 5 qualitative case studies including in-depth, semi-structured interviews with corporate real estate managers and related case documentation. The results evidence the different motivations that the organizations have when incorporating co-working in their property portfolio. As seen across the cases, organizations in different stages of maturity are implementing co-working as the main office location or as a temporary or complementary space solution, through six different strategies: (1) Swing Space, (2) Expansion Space, (3) Core and Flex, (4) Touchdown Space, (5) Testing Market, and (6) Temporary Projects and Staff. This research evidences that each strategy plays a specific role in the corporate real estate portfolio and implies different sources of flexibility that support the physical, functional, and financial flexibility demands of the organization. |
| first_indexed | 2024-03-10T13:15:02Z |
| format | Article |
| id | doaj.art-f4e5858cea4f42fc8ba0d27d9fcac750 |
| institution | Directory Open Access Journal |
| issn | 2075-5309 |
| language | English |
| last_indexed | 2024-03-10T13:15:02Z |
| publishDate | 2021-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Buildings |
| spelling | doaj.art-f4e5858cea4f42fc8ba0d27d9fcac7502023-11-21T10:29:07ZengMDPI AGBuildings2075-53092021-03-0111311510.3390/buildings11030115Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User CorporationsNatalia Echeverri0Tuuli Jylhä1Philip Koppels2Department of Management in the Built Environment, Delft University of Technology, 2628 CD Delft, The NetherlandsDepartment of Management in the Built Environment, Delft University of Technology, 2628 CD Delft, The NetherlandsDepartment of Management in the Built Environment, Delft University of Technology, 2628 CD Delft, The NetherlandsThe increasing competitive pressures and dynamic user preferences have resulted in a fast-paced and uncertain business environment. In the face of these circumstances, organizations are looking into alternatives to incorporate flexibility to become more adaptive and responsive to change. In this line, co-working, typically associated with freelancers, entrepreneurs, and startups, has become a particularly interesting alternative in the market that has caught the attention of corporate occupiers. Therefore, the aim of this paper is to identify co-working strategies that can be implemented as part of the corporate real estate portfolio, in alignment with the flexibility demands of the organization. This nascent research topic is studied through 5 qualitative case studies including in-depth, semi-structured interviews with corporate real estate managers and related case documentation. The results evidence the different motivations that the organizations have when incorporating co-working in their property portfolio. As seen across the cases, organizations in different stages of maturity are implementing co-working as the main office location or as a temporary or complementary space solution, through six different strategies: (1) Swing Space, (2) Expansion Space, (3) Core and Flex, (4) Touchdown Space, (5) Testing Market, and (6) Temporary Projects and Staff. This research evidences that each strategy plays a specific role in the corporate real estate portfolio and implies different sources of flexibility that support the physical, functional, and financial flexibility demands of the organization.https://www.mdpi.com/2075-5309/11/3/115co-workingco-working strategyflexibilitycorporate real estatecase study |
| spellingShingle | Natalia Echeverri Tuuli Jylhä Philip Koppels Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations Buildings co-working co-working strategy flexibility corporate real estate case study |
| title | Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations |
| title_full | Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations |
| title_fullStr | Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations |
| title_full_unstemmed | Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations |
| title_short | Searching for Flexibility in Corporate Real Estate Portfolio: Six Co-Working Strategies for User Corporations |
| title_sort | searching for flexibility in corporate real estate portfolio six co working strategies for user corporations |
| topic | co-working co-working strategy flexibility corporate real estate case study |
| url | https://www.mdpi.com/2075-5309/11/3/115 |
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