A SYSTEMATIC REVIEW OF STUDIES ON FLOW EXPERIENCE FROM 2010-2022. INSIGHTS AND DIRECTIONS FOR FUTURE RESEARCH
ABSTRACT Purpose: This paper presents a systematic literature review on flow experience to identify the theoretical underpinnings, outcomes, antecedents, and empirical dimensions of the phenomenon used in social commerce empirical models.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Sciences and Technology, Islamabad
2023-01-01
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| Series: | NUST Business Review |
| Subjects: | |
| Online Access: | https://nbr.nust.edu.pk/index.php/nbr/article/view/43 |
| Summary: | ABSTRACT
Purpose: This paper presents a systematic literature review on flow experience to identify the theoretical underpinnings, outcomes, antecedents, and empirical dimensions of the phenomenon used in social commerce empirical models. |
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| ISSN: | 2707-6598 2707-6601 |