Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas
This article questions the place of religion in communication and consumption strategies. It will be a question of accounting for the gap (mainly on websites) between religious, sacred or spiritual discourses for commercial purposes by monastic brands and actors, and the same types of discourse by n...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2022-10-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/9514 |
| _version_ | 1797222619868561408 |
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| author | Anne Parizot |
| author_facet | Anne Parizot |
| author_sort | Anne Parizot |
| collection | DOAJ |
| description | This article questions the place of religion in communication and consumption strategies. It will be a question of accounting for the gap (mainly on websites) between religious, sacred or spiritual discourses for commercial purposes by monastic brands and actors, and the same types of discourse by non-monastic merchants. The semiotic analysis of three beers with different “degrees of religiosity” illustrates the reflection. |
| first_indexed | 2024-04-24T13:24:13Z |
| format | Article |
| id | doaj.art-f4f38aa0ff9f459ca4943e2233c6c0cd |
| institution | Directory Open Access Journal |
| issn | 2368-9587 |
| language | English |
| last_indexed | 2024-04-24T13:24:13Z |
| publishDate | 2022-10-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj.art-f4f38aa0ff9f459ca4943e2233c6c0cd2024-04-04T09:51:53ZengUniversité du Québec à MontréalCommuniquer2368-95872022-10-0134536910.4000/communiquer.9514Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de casAnne ParizotThis article questions the place of religion in communication and consumption strategies. It will be a question of accounting for the gap (mainly on websites) between religious, sacred or spiritual discourses for commercial purposes by monastic brands and actors, and the same types of discourse by non-monastic merchants. The semiotic analysis of three beers with different “degrees of religiosity” illustrates the reflection.https://journals.openedition.org/communiquer/9514identitycommunication strategymonastic marketingsacredreligiousexistence |
| spellingShingle | Anne Parizot Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas Communiquer identity communication strategy monastic marketing sacred religious existence |
| title | Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas |
| title_full | Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas |
| title_fullStr | Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas |
| title_full_unstemmed | Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas |
| title_short | Stratégies communicationnelles et marketing. Mise en scène discursive et storytelling des produits monastiques. Étude de cas |
| title_sort | strategies communicationnelles et marketing mise en scene discursive et storytelling des produits monastiques etude de cas |
| topic | identity communication strategy monastic marketing sacred religious existence |
| url | https://journals.openedition.org/communiquer/9514 |
| work_keys_str_mv | AT anneparizot strategiescommunicationnellesetmarketingmiseenscenediscursiveetstorytellingdesproduitsmonastiquesetudedecas |