Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research

Technological innovation in the financial industry created the financial technology ecosystem. With the advent of artificial intelligence, the technology and financial worlds are intertwined to allow smarter financial processes to enable managers to make smarter decisions. It is not a fixed method o...

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Main Authors: Ahmad Rahmani, Majid Sorouri, Reza Radfar, Mahmood Alborzi
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2022-03-01
Series:مطالعات مدیریت کسب و کار هوشمند
Subjects:
Online Access:https://ims.atu.ac.ir/article_14301_f817799be026efaed4971d4d792517be.pdf
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author Ahmad Rahmani
Majid Sorouri
Reza Radfar
Mahmood Alborzi
author_facet Ahmad Rahmani
Majid Sorouri
Reza Radfar
Mahmood Alborzi
author_sort Ahmad Rahmani
collection DOAJ
description Technological innovation in the financial industry created the financial technology ecosystem. With the advent of artificial intelligence, the technology and financial worlds are intertwined to allow smarter financial processes to enable managers to make smarter decisions. It is not a fixed method of using the machine and accurate prediction of the test results using the machine algorithms is challenging. Much research has been done on the specific management of the customer experience, but research on financial technology in the artificial intelligence and machine industry in the sense of constructing a theory that can create a customer experience is a subject that pays less attention to. . This article, by reviewing 75 articles and summarizing it in 41 research articles, has examined the subject of the present study. In order to predict the presentation of theory, research method is a fundamental theory. The purpose of this article is to cover the gap of studies through which a research path is studied and the field of financial technology and artificial intelligence is examined. Findings show that what is done in extraordinary networks can be divided into five main parts of innovation. The findings provide a good way to address some of the issues in financial and artificial technology research for knowledge management experience through the possibility of providing a customer performance model.
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spelling doaj.art-f519700859d74acabfaa702634475b922023-12-19T10:34:38ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162022-03-01103932935610.22054/ims.2022.61447.200614301Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future ResearchAhmad Rahmani0Majid Sorouri1Reza Radfar2Mahmood Alborzi3PhD Student in Information Technology Management, Department of Information Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran ahmad. rahmani@srbiau. ac. irAssistant Professor, Department of Electrical and Computer Engineering, Faculty of Engineering, Science and Research Branch, Islamic Azad University, Tehran, IranCorresponding Author: majidsorouri@srbiau. ac. irProfessor, Department of Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranAssociate Professor, Department of Information Technology Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranTechnological innovation in the financial industry created the financial technology ecosystem. With the advent of artificial intelligence, the technology and financial worlds are intertwined to allow smarter financial processes to enable managers to make smarter decisions. It is not a fixed method of using the machine and accurate prediction of the test results using the machine algorithms is challenging. Much research has been done on the specific management of the customer experience, but research on financial technology in the artificial intelligence and machine industry in the sense of constructing a theory that can create a customer experience is a subject that pays less attention to. . This article, by reviewing 75 articles and summarizing it in 41 research articles, has examined the subject of the present study. In order to predict the presentation of theory, research method is a fundamental theory. The purpose of this article is to cover the gap of studies through which a research path is studied and the field of financial technology and artificial intelligence is examined. Findings show that what is done in extraordinary networks can be divided into five main parts of innovation. The findings provide a good way to address some of the issues in financial and artificial technology research for knowledge management experience through the possibility of providing a customer performance model.https://ims.atu.ac.ir/article_14301_f817799be026efaed4971d4d792517be.pdffintechsystematic reviewmachine learningcustomer experience
spellingShingle Ahmad Rahmani
Majid Sorouri
Reza Radfar
Mahmood Alborzi
Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research
مطالعات مدیریت کسب و کار هوشمند
fintech
systematic review
machine learning
customer experience
title Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research
title_full Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research
title_fullStr Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research
title_full_unstemmed Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research
title_short Systematic Review Focusing on Financial Technology Machine Learning and Customer Experience and Providing Framework for Future Research
title_sort systematic review focusing on financial technology machine learning and customer experience and providing framework for future research
topic fintech
systematic review
machine learning
customer experience
url https://ims.atu.ac.ir/article_14301_f817799be026efaed4971d4d792517be.pdf
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