Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia

Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia

This study was set out to chiefly examine the influence of psychological traits—need of achievement (“N of Ach”) and risk-taking propensity (RTP)—on perceived usefulness (PUF) and perceived ease of use (PercEU), as well as their effects on the intention to use e-commerce among rural micro-entreprene...

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Bibliographic Details
Main Authors: Mohd Nor Hakimin Bin Yusoff, Fakhrul Anwar Zainol, Razman Hafifi Ridzuan, Mohammad Ismail, Asyraf Afthanorhan
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
psychological traits
need of achievement
risk-taking
technology acceptance model
rural micro-entrepreneurs
Online Access:https://www.mdpi.com/0718-1876/16/5/102

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