Analysis of Omni-Channel Evolution Game Strategy for E-Commerce Enterprises in the Context of Online and Offline Integration
With the upgrading of people’s consumption patterns, the omni-channel supply chain becomes the mainstream form of e-commerce platform enterprise development. Aiming at two different e-commerce enterprises, we construct an evolutionary game model for enterprises’ “online+offline” omni-channel constru...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-06-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/11/7/321 |