A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina
The ascension of firms of Iberian origin and Latin-American call the attention as much of academics as of executives of international corporations. We tried to detach the Latin-American and Iberian multinational corporations. We tried to understand the subjects: Which done the entrance model adopt i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2012-06-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/124 |
| _version_ | 1818269636042424320 |
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| author | Pedro Lucas de Resende Melo Mafalda Melta Augusto Mussengue Mafalda Melta Augusto Mussengue |
| author_facet | Pedro Lucas de Resende Melo Mafalda Melta Augusto Mussengue Mafalda Melta Augusto Mussengue |
| author_sort | Pedro Lucas de Resende Melo |
| collection | DOAJ |
| description | The ascension of firms of Iberian origin and Latin-American call the attention as much of academics as of executives of international corporations. We tried to detach the Latin-American and Iberian multinational corporations. We tried to understand the subjects: Which done the entrance model adopt in the exterior for the Mexican and Spanish companies in the segment of telecommunications in Latin America? Which points in common there is in this process? Why the choice for these destinies? The results indicate: Telefônica; Telmex and América Móvil accomplished intensive acquisitions of companies in Latin America. The chosen destiny for these firms of Spanish and Mexican origin follows a process of incremental internationalization, in search of markets with cultural and psychic identities close. Both companies knew how to take advantage of the desregulation opportunity and opening of the market of telecommunications in elapsing of the decade of 90. The reason for the choice of these destinies was mainly the know-how lack in international operations, what turned easier the adaptation of the knowledge stopped by these companies in the search of similar markets. |
| first_indexed | 2024-12-12T20:57:32Z |
| format | Article |
| id | doaj.art-f570d4bd371746158f6e7f1cec3eaecb |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-12T20:57:32Z |
| publishDate | 2012-06-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-f570d4bd371746158f6e7f1cec3eaecb2022-12-22T00:12:15ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652012-06-0162668910.18568/1980-4865.6266-89121A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América LatinaPedro Lucas de Resende Melo0Mafalda Melta Augusto Mussengue1Mafalda Melta Augusto Mussengue2Pontifícia Universidade CatólicaUniversidade de São PauloUniversidade de São PauloThe ascension of firms of Iberian origin and Latin-American call the attention as much of academics as of executives of international corporations. We tried to detach the Latin-American and Iberian multinational corporations. We tried to understand the subjects: Which done the entrance model adopt in the exterior for the Mexican and Spanish companies in the segment of telecommunications in Latin America? Which points in common there is in this process? Why the choice for these destinies? The results indicate: Telefônica; Telmex and América Móvil accomplished intensive acquisitions of companies in Latin America. The chosen destiny for these firms of Spanish and Mexican origin follows a process of incremental internationalization, in search of markets with cultural and psychic identities close. Both companies knew how to take advantage of the desregulation opportunity and opening of the market of telecommunications in elapsing of the decade of 90. The reason for the choice of these destinies was mainly the know-how lack in international operations, what turned easier the adaptation of the knowledge stopped by these companies in the search of similar markets.https://internext.espm.br/internext/article/view/124multilatinasinternacionalizaçãomercados emergentes |
| spellingShingle | Pedro Lucas de Resende Melo Mafalda Melta Augusto Mussengue Mafalda Melta Augusto Mussengue A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina Internext: Revista Eletrônica de Negócios Internacionais multilatinas internacionalização mercados emergentes |
| title | A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina |
| title_full | A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina |
| title_fullStr | A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina |
| title_full_unstemmed | A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina |
| title_short | A Atuação Mexicana e Espanhola no Segmento de Telecomunicações na América Latina |
| title_sort | atuacao mexicana e espanhola no segmento de telecomunicacoes na america latina |
| topic | multilatinas internacionalização mercados emergentes |
| url | https://internext.espm.br/internext/article/view/124 |
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