Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira
This paper seeks to highlight the features of Brazilian Partisan Propaganda (BPP), a kind of advertisement offer by the Brazilian State to the political parties on national radio and television network, in the non- electoral period. This is an object of character eminently partisan, whose goal is to...
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| Format: | Article |
| Language: | Portuguese |
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Brazilian Association of Political Communication Scholars
2011-10-01
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| Series: | Revista Compolítica |
| Subjects: | |
| Online Access: | http://compolitica.org/revista/index.php/revista/article/view/20/22 |
| _version_ | 1818269398528425984 |
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| author | Giliard Gomes Tenório |
| author_facet | Giliard Gomes Tenório |
| author_sort | Giliard Gomes Tenório |
| collection | DOAJ |
| description | This paper seeks to highlight the features of Brazilian Partisan Propaganda (BPP), a kind of advertisement offer by the Brazilian State to the political parties on national radio and television network, in the non- electoral period. This is an object of character eminently partisan, whose goal is to provide an opportunity for the parties to present its identity and political program to the population. On the other hand, the BPP should also be perceived by its bias propaganda, whose application to the world of politics (notably through political and election campaigns) has been defined by the practices of image enhancement of the candidates – at the expense of collective elements. As a result, issues such party decline, personalization and professionalization of politics, become increasingly relevant, guiding the study developed here. |
| first_indexed | 2024-12-12T20:53:45Z |
| format | Article |
| id | doaj.art-f58ae8b68d52424aaac3c30df731df53 |
| institution | Directory Open Access Journal |
| issn | 2236-4781 2236-4781 |
| language | Portuguese |
| last_indexed | 2024-12-12T20:53:45Z |
| publishDate | 2011-10-01 |
| publisher | Brazilian Association of Political Communication Scholars |
| record_format | Article |
| series | Revista Compolítica |
| spelling | doaj.art-f58ae8b68d52424aaac3c30df731df532022-12-22T00:12:21ZporBrazilian Association of Political Communication ScholarsRevista Compolítica2236-47812236-47812011-10-011285108http://dx.doi.org/10.21878/compolitica.2011.1.2.20Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileiraGiliard Gomes Tenório0Federal University of Rio de JaneiroThis paper seeks to highlight the features of Brazilian Partisan Propaganda (BPP), a kind of advertisement offer by the Brazilian State to the political parties on national radio and television network, in the non- electoral period. This is an object of character eminently partisan, whose goal is to provide an opportunity for the parties to present its identity and political program to the population. On the other hand, the BPP should also be perceived by its bias propaganda, whose application to the world of politics (notably through political and election campaigns) has been defined by the practices of image enhancement of the candidates – at the expense of collective elements. As a result, issues such party decline, personalization and professionalization of politics, become increasingly relevant, guiding the study developed here.http://compolitica.org/revista/index.php/revista/article/view/20/22Political communicationpolitical partiespersonalization of politics |
| spellingShingle | Giliard Gomes Tenório Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira Revista Compolítica Political communication political parties personalization of politics |
| title | Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira |
| title_full | Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira |
| title_fullStr | Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira |
| title_full_unstemmed | Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira |
| title_short | Propaganda Partidária Gratuita: dilemas e implicações sobre os partidos políticos e a comunicação política brasileira |
| title_sort | propaganda partidaria gratuita dilemas e implicacoes sobre os partidos politicos e a comunicacao politica brasileira |
| topic | Political communication political parties personalization of politics |
| url | http://compolitica.org/revista/index.php/revista/article/view/20/22 |
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